What’s New in Google Search Essentials?
Search Essentials Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. In addition to making the former Google Webmaster Guidelines easier to understand, Google’s motivation behind the refresh is to move away from the term “webmaster.” Google has gradually removed “webmaster” from its branding over the past few years. For example, “Google Webmaster Central” was rebranded as “Google Search Central.” “Webmaster” is a dated term, Google says, and doesn’t include all content creators who want to see their content rank in search results. Many former guidelines are moving to specific sections within the
Key Elements Of Customer Relationship Management
What is Customer Relationship Management? Customer relationship management is a combination of practices, strategies, and technologies used to manage and analyze customer interactions. It usually includes the analysis of data collected from a number of customer touchpoints, such as website visits, telephone calls, live chat, direct email, marketing campaigns, and social media. The aim of CRM is to improve customer relationships, increase loyalty and retention, and drive sales. 4 Customer Relationship Management Component Satisfaction Customer satisfaction is the measure of a customer’s perception of the quality of a product, marketing service, or company. Customer satisfaction is important because it acts as a purchasing guideline for the company and the customer. If
Real Estate SEO: Strategies to Boost Success
What is Real Estate SEO? Real estate SEO is the strategy real estate websites use to improve their ranking on search engines. The higher your website ranks on a search engine, the more people will see it and hopefully click on it. This translates into more site visitors, and if your website is optimized for lead capture, more buyer and seller leads in your CRM. Steps to Perfect Real Estate SEO Run an SEO Audit on Your Website The first step to any SEO project is to audit your current website to see if there are any technical issues that might cause Google to
Content Marketing KPIs Worth Tracking
Content Marketing KPIs When you monitor content performance, you need to know which content marketing KPIs to track to improve your performance. That’s why we’ve compiled this list of content marketing KPIs for you to track. Keep reading to learn how to monitor content performance effectively by following these metrics. Content marketing KPIs to track for better results Time on page One critical metric to monitor is time spent on your content pages. When you create content, you want people to stay on the page and spend time reading your content. You want to create content that answers your audience’s questions and provides them with
SEO Split Testing: When You Should Use It & Why?
SEO A/B split testing A/B testing for SEO, also referred to as split testing, is the process of making small adjustments to SEO elements on your site’s web pages and monitoring the impact of these changes on the page’s SEO performance. What types of websites can run SEO experiments? Some websites, and parts of websites, aren’t suitable for running SEO split tests. To be able to run tests, there are two primary requirements: You need lots of pages on the same template. You need lots of traffic. How much traffic? That’s a good question, and it depends on your website. Generally speaking, the more stable your traffic