Branded Keywords Branded keywords are keywords or phrases used by potential customers of a business to seek more specific information about a brand’s products or digital services. In other words, they already know that the item can be found in a company’s mix of offerings. But they need additional information to make a decision, make a comparison, recommend it to third parties, and others. How important are branded keywords? Targeting improvement Proper targeting is essential for an efficient Content Marketing strategy or even paid media. The more targeted your material, the more likely it is to make a relevant impact on your persona. Your message becomes more