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What is Multi-Location SEO? Multi-location SEO describes traffic that comes in from local intent within markets where the brand is present. In short, multi-location SEO combines all of the brand’s local SEO efforts to further increase its visibility in search engines. For businesses with multiple locations, SEO is crucial for driving foot traffic. For an SEO, managing a multi-location campaign means creating location-relevant landing pages and monitoring keyword rankings with GeoTracking – rank tracking by a specific location or a zip code. Each location needs its own campaign that focuses on its specific geo-location separate from the company's larger SEO strategy. Where To Start? Study the Local Competition When

Search Essentials Google is officially rebranding the Webmaster Guidelines as “Search Essentials,” which comes with a simplified refresh consisting of only three sections. In addition to making the former Google Webmaster Guidelines easier to understand, Google’s motivation behind the refresh is to move away from the term “webmaster.” Google has gradually removed “webmaster” from its branding over the past few years. For example, “Google Webmaster Central” was rebranded as “Google Search Central.” “Webmaster” is a dated term, Google says, and doesn’t include all content creators who want to see their content rank in search results. Many former guidelines are moving to specific sections within the

What is Customer Relationship Management? Customer relationship management is a combination of practices, strategies, and technologies used to manage and analyze customer interactions. It usually includes the analysis of data collected from a number of customer touchpoints, such as website visits, telephone calls, live chat, direct email, marketing campaigns, and social media. The aim of CRM is to improve customer relationships, increase loyalty and retention, and drive sales. 4 Customer Relationship Management Component Satisfaction Customer satisfaction is the measure of a customer’s perception of the quality of a product, marketing service, or company. Customer satisfaction is important because it acts as a purchasing guideline for the company and the customer. If

Why content consolidation is important for your SEO? We understand that saying that “consolidate your content” is not enough to understand what this process can give you, so let’s be more precise. To consolidate content is to get rid of irrelevant, outdated, thin content and grouping pages, articles, blogs, i.e., pieces of content into the in-depth, most relevant, and ultimately useful resource on a specific subject. And here are the reasons why consolidation is good for SEO: It allows meeting the quality and relevance standards of Google and other search engines. You can turn your similar competing pages that are ruining each

What is Real Estate SEO? Real estate SEO is the strategy real estate websites use to improve their ranking on search engines. The higher your website ranks on a search engine, the more people will see it and hopefully click on it. This translates into more site visitors, and if your website is optimized for lead capture, more buyer and seller leads in your CRM. Steps to Perfect Real Estate SEO Run an SEO Audit on Your Website The first step to any SEO project is to audit your current website to see if there are any technical issues that might cause Google to