How to Implement an International SEO Strategy?
What is International SEO? International SEO consists of optimization strategies that allow you to rank in regional search engines and acquire organic traffic to your business website from different countries in their native language. We can define international SEO as the geolocation of SEO, in which, instead of optimizing your website to attract traffic from your city, state, or country, you will be optimizing for different countries and languages. In other words, despite the name suggesting something rather unknown, international SEO in practice is more familiar than you might think. The Benefits of International SEO 1) Reach Audiences Globally International SEO enables your business to gain audiences globally
SEO Split Testing: When You Should Use It & Why?
SEO A/B split testing A/B testing for SEO, also referred to as split testing, is the process of making small adjustments to SEO elements on your site’s web pages and monitoring the impact of these changes on the page’s SEO performance. What types of websites can run SEO experiments? Some websites, and parts of websites, aren’t suitable for running SEO split tests. To be able to run tests, there are two primary requirements: You need lots of pages on the same template. You need lots of traffic. How much traffic? That’s a good question, and it depends on your website. Generally speaking, the more stable your traffic
Natural language processing (NLP) and SEO
What is NLP? Natural language processing (NLP) is a branch of computer science which aims to use machines to understand human language – whether that be written text or spoken word. Most of us will likely have experienced the benefits of NLP without even realizing it. Think Google Translate, talking to Siri/Alexa, email spam detection, predictive text, chat bots, search engines, transcripts – the list goes on… All these applications require a machine to read some text, take some ‘meaning’ from it and deliver an output – whether that be pushing an email into a spam folder, translating text, or another action. How exactly
How to Optimize Local SEO Citations?
What are SEO Citations? From an SEO standpoint, the term “citation” refers to any instance where your business is mentioned online, and examples might appear in many places. These include social networks, various types of business directories, local websites, and basically, anywhere else people might be online looking for information about businesses in their area. In addition to actual mentions of the business’s name, citations can include other identifying information unique to that business, including its phone number or physical address. Why Do SEO Citations Matter? The purpose of SEO citations is to better assist people from a given location in finding businesses that offer the
Benefits of Outsourcing PPC Campaigns
Outsourcing PPC Outsourcing PPC is a method in which the work is given to a white label service provider. They manage the PPC campaign of the company. The results provided by agencies are much better and impactful compared to in-house management of work. PPC campaigns can be a bit complex to manage and it requires professional experts to handle the different aspects of campaign setup. Benefits of Outsourcing PPC More Cost-Effective The price tag for using a PPC agency might sound daunting, but it’s more cost-effective than you might realize. True, management agencies require management fees, but it’s nowhere near the expenses of hiring a