How to Measure Success of an E-commerce Business?
E-commerce Businesses There are an increasing number of e-commerce businesses today with numerous products and services online. With the rise in number there is also a rise in competition. In order to stay ahead of the competition, data is important. Initially you will focus on building your website in order to launch your business. After the launch, you need to start focusing on analyzing your e-commerce metrics. Keeping a track of these key metrics will help your business thrive. With the help of these metrics you can analyze the performance of your business. Measuring the right metrics can help you make informed
What are the Benefits of Using Customer Touchpoints?
Customer Touchpoints Customer touchpoints are defined as the point of interaction with the brand across three main phases of the customer lifecycle i.e. awareness, evaluation, and post-purchase. It has a great impact on the way customers perceive your products & services. The touch points include various digital or customer relationship management (CRM) touchpoints. Identifying your customer journey touch points is the first and foremost step to create a map. It helps businesses to identify the touchpoints in different phases and manage customer expectations accordingly to deliver a great experience. Why are Touchpoints important? They assist to communicate the digital brand and its unique story.
Difference Between On-page and Off-page SEO
On-Page and Off-Page SEO There are two categories of search engine optimization strategies: on-page SEO and off-page SEO. What are the differences between on-page SEO and off-page SEO? Both of these strategies are essential to any effective SEO campaign, but they are actually very different. In this article, we will discuss the differences between on-page SEO and off-page SEO. What is On-Page SEO? On-page search engine optimization refers to the optimization of the pages that are on your website, including the content as well as the backend. The ultimate goal of on-page SEO is to improve web pages on their own to rank as high in