What is a Lead Generation Chatbot?
Lead generation chatbot A lead generation chatbot, similar to a customer service chatbot, is there 24/7, ready to interact and answer questions AND qualify visitors as leads. The chatbot might suggest gated content with a form, or ask casual lead-qualifying questions related to a blog they’re reading. Like any good inbound tactic, the goal is to be helpful, which hopefully leads to a conversion. How to Generate Leads With Chatbots? Combine Chatbots and Customer Service Agents in Real-Time Real-time interaction is essential to generate leads as it helps you engage your digital website visitors when they are most receptive. The chatbot can start the conversation at
How PR and SEO Work Together for Better Results?
PR and SEO PR and SEO are powerful tools in engaging the public. But as the media landscape has become increasingly online-only, combining PR services with SEO efforts has become essential. Together, they have formed a new concept that has the potential to help businesses dominate online search queries So how can SEO and PR work together to deliver great campaigns and achieve even better results? Six ways the SEO and PR are working together: Optimizing links in earned coverage Having a strong backlink digital profile is a key contributor to improving search engine rankings. When placing press releases, developing content or working with media
How to Boost Your SEO by Using Schema Markup?
What is Schema Markup? Schema markup is HTML code—a form of microdata—that you add to your webpage. Once the HTML code is added, schema markup helps search engines like Google, Bing, and Yandex understand the content you’re providing so that they can provide the quickest, most relevant results for each searcher in their search engine results pages (SERPs). Schema was created back in 2011 when the three search engines started collaborating to come up with hyper user-focused search result improvements that would be standard and understood across all marketing platforms. What Types of Schema Markups Are There? Organization Schema Markup The organization schema markup clarifies
Near Me Searches: How To Optimize For It?
The Rise of "Near Me" Searches Near me searches are critical for marketers, since it allows you to reach your intended customers during micro-moments when they most desire your service or product. In the past two years, "Near me" searches have witnessed exponential growth, as highlighted in the stats below: There has been 150% growth for phrases like "near me now". For example "Pizza near me now". There has been a 900% growth for phrases like "near me tonight/today". For example "clubs near me tonight". There has been 200% growth for phrases like "now" + "near me". For example "stores open near
How to get started with Revenue Operations?
What is Revenue Operations? Revenue operations (or RevOps), is the alignment of marketing, sales, and customer success operations across the full customer life cycle or funnel, to drive growth through operational efficiency. This includes increased communication between areas, more access to data, better data flow between departments, and a holistic approach in looking at organizational objectives. RevOps works by centralizing four previously separate departments: sales operations, marketing operations, customer success operations and systems. The old approach of siloed operational teams isn’t working anymore and that is why centralized revenue operations functions will have a large effect on sales teams in the upcoming years.