Ever heard of the term shockvertising? Shock advertising (shockvertising) is a marketing strategy designed to raise awareness about a certain aspect socially, locally or globally.Shockvertising is a type of advertising that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals" (Wikipedia). Is shock advertising a thrill or kill?Shockvertising definitely has an impact on the audience it is presented to. It can include “out of the norm” graphics and images such as nudity, violation of social norms, and taboo subjects that are usually ignored. The aim of such campaigns is to actually