Smart Bidding in Google Ads Smart bidding is designed to help make advertising easier and more efficient for marketers and businesses. It’s a resource that automates some processes and uses machine learning to optimize ads for better conversion or for a higher conversion value every time the bid-process occurs. This allows businesses to take a more hand-off approach with their search ads will still being able to prioritize certain goals for their business like more product sales or increased revenue. Smart bidding gives you a range of signals to adjust and customize in order to set up your ads for your business’s