To do digital marketing you have to do it right. Getting it right entails properly selecting your audience for digital marketing strategies and campaigns. A target audience is comprised of age groups, gender types, locations, cultures and personalities. The right combination of those will result in the right target audience and for each business it’s different.Marketing experts suggest many targeting strategies to help ease the route.1- Using Google’s In-Market Audiences will aid it extending your reach to bigger groups of people that meet your target demands. In-market audiences are already he customers actively looking at products and services and comparing prices.