What Drives More Engagement on Facebook?

So, let’s do this. Video vs image Ads.

The power of online marketing is undeniable but should you use video or image ads to drive more engagement on Facebook?

Our brain loves videos because it is programmed to retain visual content better than a page loaded with words

If time is of the essence, you can create image-based ads much faster and easier than video ads. However, if you are looking for the most powerful engagement tool, you should include video ads in your content strategy.

Numerous studies show that Facebook video ads perform much better than image-based ads with a significant difference.

Here are some of the main advantages of video ads:

-2 times higher engagement and clicks

-20-30% more Conversions

-2 to 3 times higher click-through rate