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The 5Ds of Digital Marketing; Reshaping Businesses

The 5Ds of Digital Marketing; Reshaping Businesses

 Digital marketing is all you hear around you these days. Digital marketing is reshaping the business sector globally, quickly and profoundly.Digital marketing consists of 5Ds which include: digital devices, digital platforms, digital media, digital data, and digital technology. Put together rights the 5Ds can boost and elevate your company and brand immensly.

 Digital devices focus on making the audience interact on mobile apps and websites through commenting, liking, following or leaving their feedback. Digital devices include smartphones, laptops, PCs, gaming devices, TV sets and tablets.

Digital platforms such as Facebook, Instagram, Google, YouTube, Twitter, Snapchat and LinkedIn are he destinations where more interaction occurs. Social media platforms not only help promote and get a message across; they are also the fastest to reach the audience and hence make them react on the spot.

Digital media is paid advertisement that helps a company or brand reach a wider target audience. Digital media uses messages, marketing e-mails, social networks, and search engines.

Digital data consists of all data collected from users and readers, better known as “cookies”. Digital data includes readers profiles and engagement patterns with various items, products, services and business. Digital data is used to configure an audience’s behavioural patterns, preferences, and dislikes.

Digital technology includes all the electronic tools, devices and systems used to store any collected data.
Digital technology helps improve communication, collaboration, content management, customer experiences, feedback, as well as data analytics.

The 5Ds of digital marketing are vital in gaining an unparalleled edged in marketing campaigns. They play a major role in brand identification, increase brand awareness and on the long-term create brand loyalty.


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