The Lifespan of Instagram Posts
Content published on Instagram is said to last the longest out of all other social media platform posts. The average lifespan of an Instagram post is 48 hours. This is the approximated time for your content to appear in your viewers feed, allowing them a chance to interact.
Post engagements however, are expected to taper off within 6 hours from posting time. During the 6 hours, most comments, likes and follows are likely to appear. The best-performing Instagram posts are the ones that would still receive reactions 12 hours after having been posted. The 12-hour mark is a good indicator of successful brand performance advertisement.
You can improve your Instagram posts’ lifespan starting off with a high-quality content to constantly invigorate your audience. Your content should include brand awareness that educates them further so that followers become loyal customers. Branded content should always have a strong message, so take your time while creating your posts so that they may serve you longer.
Another good way to make your posts last longer is by reformulating a message of your best content post. You can re-share an old post by changing the captions and slogans every other time. This will keep drawing your viewers’ attention to your brand through sharing more information every time you re-post a popular content. Let them learn something new so you don’t bore them with the same old thing.
Use the specific Instagram tools that are meant to aid in prolonging your content’s lifespan. An example is adding a post on Instagram and sharing it your story so that your viewers don’t miss it. While doing that, go back and check how many people have actually interacted with that story. Schedule your posts at the optimal posting time. The optimal time to post on Instagram is Wednesdays at 11:00 am (refer to our blog article: The Best Times to Post on Social Media). It is also ideal to post between 4:00 – 5:00 pm on any weekday.
Prepare a posting schedule that has a set frequency. Having a preset time table for when you post will give your viewers a sense of trust and loyalty. Setting a specific pace for your posts allows your audience to interact more as they will start following the pattern of when to expect your content. If you decide to post on Instagram thrice a week, say Tuesdays and Fridays at 4:30 pm and Wednesdays at 11:00 am, you will notice on the long run that your viewers will be waiting to hear from you then. A schedule not only keeps them anticipated, it will also aid you in knowing your customers’ preferences better and will ultimately give you an edge over your competitors.
When you prepare your next Instagram post, take these steps into consideration and monitor the lifespan to see how well over the 6-hour limit you can go.