The Best Times to Post on Social Media
Ever wondered why certain posts at certain times of the day get more views and results? There are actual ideal times to post on social media. This article will target the best times to post on different social media channels.
After many tests carried out, marketers have found that the overall best time to post on social media is 10:00 am on Tuesdays, Wednesdays and Thursdays.
Of course the 10:00 am time should be relevant to your actual time zone.
According to Social Media Specialist, Brayden Cohen, “It’s best to post first thing in the morning because this is when people are catching up on their newsfeeds. Lunchtime is always great because it’s when people tend to have the biggest gaps in their schedules. Just after working hours are effective too, because people are checking out what they missed over the day.”
10:00 in the morning seems the most ideal time because that’s right after people have kick-started their day. They are done with their morning routine and most likely have already settled in the office or have started their work, giving them a little gap break to catch up on their social media.
However, the best times to post on Facebook, Instagram, Twitter, and LinkedIn vary a little as such:
-Facebook strategists recommend posting first thing in the morning between the hours of 6:15 am and 12:00 pm on Tuesdays and Thursdays.
-For Instagram Wednesdays at 11:00 am seems to be the most effective time to gain more views and interactions from the audience. But Instagram specialists also recommend posting between 4:00 pm and 5:00 pm on weekdays.
-The best times to post on Twitter are Mondays and Thursdays at 8:00 am, while the broader results give a timeframe of 3 hours; weekdays from 6:00 am to 9:00 am.
-Tuesdays and Wednesdays at 9:00 am are the most ideal times to post on LinkedIn. As for the rest of the weekdays, generally, it is best to post between 8:00 am and 11:00 am.
Making use of all these times can be very vital to gaining more viewers and even leads. The best ways to gain results is to set a timetable as per the aforementioned recommended social media posting times. But first, make a quick round check on past posts. Check the times when you had received the highest interactions. This is your first guide. Monitor your scheduled posts to see if these timings actually render results for you. Each audience is different and unique so you need to keep track of yours so you know when to post on each platform. Try to make it a point to post when the majority of your viewers are actually online; this is when you will gain the peak of interactions. Additionally, make sure you observe your competitors timings as well and use it to your own post’s benefits.