TikTok for Business

Yes, you read correctly, TikTok can be used for your business and to boost your brands. Tiktok is a more recent social media app that attracts youngsters, but used properly it’s also a channel for businesses.

TikTok is mostly a video platform where people from all around the world can share snippets and gain followers. The misconception however, is that it only attracts and is used by youngsters. Truth is, TikTok has caught on with the older generations too.

Using TikTok to promote your brand is your own business decision to make. If you expose your brand to the right audience, you may find potential customers, in smaller numbers though.

Social media advertising recommends the use of Instagram, Facebook and LinkedIn (as they are more serious and business oriented). However, TikTok allows your brand to advertise on a whole new level where creativity can be unleashed. Most TikTokers will look for funny and creative content and that’s your brand’s place to shine!

You can make use of TikTok’s promotional videos to advertise your brand to the masses. Alternatively, your brand can also be featured in sponsored hashtags, where brands create a challenge using a creative hashtag name and encourage people to participate. Sponsored hashtags will mostly direct the participants to your website.

Another way you can make use of TikTok for business is through influencers’ promotions. TikTok has a large pool of influencers with many followers. Have an influencer appear in a video with your brand or otherwise post a video with reference to your brand can give you a very big marketing push. Then again, research your influencers before you go big so you make sure that they are compatible with the brand image you are after.

TikTok also has a feature called branded lens which is an ad format that utilizes AR to bring 3D objects, face filters and more similar effects to users. Branded lenses allow users to interact with the brand and play with it by using their filters. Lenses promote the consideration to buy and allow users to test products. Branded lenses help create a stronger bond to your brand and products.

TikTok for business is indeed a very smart idea as it’s not your standard type of social media platform, but on the long run, it could be costly. It is best not to rely so heavily on TikTok but rather use it at the right time and the right place to get optimal results.