TikTok, a popular video-sharing application owned by the Chinese company Bytedance. Considered today as one of the world's most valuable startups. TikTok made a significant and important impact in digital marketing. Many companies adopt it to reach out target customers. A good and effective strategy to benefit from people who spend time on social media. By using TikTok, companies expend their products and marketing to the target consumers. Examining the best time to showcase the products and services to the right customers whose needs best fit with company's marketing. In addition, using advertising is one of the affordable ways of