Social Media Leads Generation Ideas
The ever advancing social media platforms have become the most substantial way for businesses to grow and generate leads. Social media leads generation ideas and methods are also evolving by the day. Let’s explore a few of them!
Social media is used by around 3.6 billion people worldwide on a daily basis making it the best mean to deliver a message to the masses. Social media augments lead generation for businesses and concurrently can increase website traffic.
Let’s find out how you can gain leads from social media.
1- Start by creating targeted ads which are a form of paid advertising strategies. These targeted ads should include promotions, discounts, offers and information about your brand. The more enticing your offer, the more responsive your audience is and the bigger your leads.
2- Share testimonials and feedback with your viewer; they will know how others are reacting to it. People always need proof. Additionally, testimonials give your audience a reason to trust you and your brand. This strategy will build long-term loyalty.
3- Launch unparalleled offers that are guaranteed to entice the viewer and soon after turn them into loyal customers.
4- Create re-targeting ads by following on your prospects that visited your landing page but never completed the inquiry form for instance. You can retarget such prospects with ads that will compel them to complete the process.
5- Instead of just pushing ads in your audience’s face try the sponsorship approach instead. You can sponsor shows or YouTube videos that have a lot of viewers and engagements. Viewers are bound to read who sponsors are and it may also save you on the cost of paid ads.
6- Host a webinar or a social media conference. Have people sign up for it which will allow you in turn to retain their information. Conferences are a great way to generate leads. Just make sure that the topics you pick are related to your brand and are also interesting to the general public.
7- Keep an ear out for what readers and viewers are saying, especially on competitor brands. Such opportunities will allow you to answer questions related to your own brand. It also gives you the chance to see your competitions’ strengths and weaknesses; this allows room for improvement.
Lead generation through social media is tough. You not only need to attract people, you also need to keep them interested enough to switch them from leads to actual clients. When you apply the suggested ideas make sure you monitor the results, so you know what works and what not.