The Biggest SEO Challenge in 2022

You wouldn’t think that something like – SEO which is quite the trend in digital marketing- would be facing challenges. The biggest SEO challenge in 2022 is ironically, content.

Content and keywords are the key players for ranking high on SEO, but with the trend catching on they have become extremely common. Content is supposed to highlight uniqueness and a brand’s persona.

Writing and creating content in itself maybe the easy part in all of this. You can hire professionals to create the best content for you and may still not be enough. Various brands selling similar items or services are bound to highlight the same “keywords” in contents.

Statistically, around 8 billion blogs exist daily, worldwide and with that much competition, especially in the digital world, the same keywords are bound to be used and highlighted in blogs. For every one researcher searching for a specific keyword are around 58,000 articles that will exist with that keyword. Imagine the competition!

The aim of SEO is high rankings on search engines and with too many blogs covering the same topics, Google will take its pick of the top articles to rank as number 1.

How to overcome that challenge? Write content that is unique, invigorating and personal. That’s right! Add your personal touch and experience to your blogs to make them stand out, rank highest and to receive the biggest number of shares.