Qoasis
Summary
Qoasis specialized in guiding and helping people from all over the world who wants to study, live or invest in Canada.
They wanted to introduce their services to the MENA region and thus get more clients.
Here’s how Creatives helped, and still helping, Qoasis to get more leads and achieve their target.
Our Role
- Uplift the website.
- Manage Qoasis social media platforms.
- Content strategy and management
- SEO
Challenge
The overall target audience widely spread in different countries and each service’s target audience needs a different approach.
Insights
- Several universities in Canada highly ranked and provide financial aid and loans to students and with special rates for students whore are enrolled through Qoasis.
- The economical and security conditions in some countries is an essential factor for citizens to leave to a stable country to build their life.
Solution
Creatives
Creatives crafted a digital marketing strategy which main target is to collect leads so as Qoasis’s team can contact them and offer them the best solution for their needs whether living, learning, working or investing in Canada.
We structured the online presence of Qoasis, then we made a plan to target every pesona by making them go through three phases: Awareness, Consideration and Decision.
Website
- We made changes in the look and feel of the website. And improved the user experience on the website to make it user friendly.
- We updated the content in a way that the visitor get the info he/she needs directly and sense the professionalism in Qoasis services.
- We created forms for every service and sub service. And connected these forms to a database for easy filtering, searching and analyzing data.
Social Media
- We uplifted the posts design, and created animated videos.
- Since content is very important, we created great captions with call to action links which leads to fill the forms on the Qoasis website.
SEO
Without saying, we started implementing the SEO process. And it is still ongoing where we adjusted the technical issues on the website at the beginning. And worked on weekly content to be posted in the blogs and in other websites and social media platforms.
This SEO strategy resulted in more organic reach.
Marketing Campaigns
- We prepared marketing campaigns for Qoasis online webinars in two languages (English and Arabic) targeting Gulf and other Arab countries.
- Ongoing ads on Google and social media platforms.
- Email marketing campaigns.