KPI in Social Media: What Is It?

KPI is an acronym that commonly refers to key performance indicators. What are they exactly? And what are the most important facts you should know about them? In social media campaigns, they usually help marketers evaluate how effective the results are. Thus, these indicators should be measurable and aligned with the campaign’s goals. For instance, if you launch a campaign to boost your sales by 5%, the key indicator to assess the result will then be how many additional items you sold. The number of new customers and how much money they are spending would also be good metrics.

Let’s discuss some of the KPI for social media:

If you are measuring how good the reach for you page on Facebook or Instagram is, your key indicators will be the number of followers, the total number of impressions, and the post’s reach.

Similarly, if you are evaluating the engagement on your page, then the number of likes, shares, post comments, and page mentions will good measurable indicators.

Actually, if you are a business or an eCommerce store, you can measure conversions as well. What is conversion? It refers to how effectively your campaign generated more sales or more subscribers to your email newsletter. In other words, was it worth paying money to promote your page? Did you get more profit by spending money on a sales campaign? How many more shoppers purchased your product?

Lastly, these indicators can also measure how loyal your customers are. The cost per lead often measures the effectiveness of your paid social media ads. It is a combination of two factors: the cost per click and the conversions.

These were the most important points you should remember. After all, regularly tracking your KPIs helps you promote your business and earn more profit. Sure, it is better first to plan your content and marketing strategies.