Social Media Advertising Tips
Many small business owners are drawn to social media by the prospect of the next big viral campaign. The reality is that social media advertising traffic is difficult to obtain, and going viral is nearly impossible to predict. Almost every business is on social media these days, and it’s not difficult to spot an ad on all social media platforms within a few seconds. According to Statista, ad impressions have increased by 20% each year for several years in a row. Despite this, the rate of advertisement click-through has decreased year after year since 2018. According to the data, the competition for attention on social media is more intense than ever.
How to Advertise our Social Media Accounts?
- Set Business Goals
You need to understand what you want out of your social media strategy before it can be effective.
When you create an ad campaign on a social media platform, you’ll often need to choose your advertising objective. Those can be divided into three main categories with subcategories:
- Awareness
- Reach
- Consideration
- Drive traffic
- Engagement
- Dowloads
- Clicks
- Conversion rates
- Make a Purchase
2. Gather Data
Being relatable is important in today’s social media trends, which is important to collect data. Take note of your audience’s most active times, the posts they interact with, and their demographics. Also, the integrated tools on Facebook, Twitter, and Instagram can also be a valuable source of data. First, to gain access to raw data about your engagement, you will need a business account. Using a social media analytics tool like Hootsuite to collect data is one social media advertising tip. Second, by monitoring your brand’s engagement, clicks, and reach, these tools can help you manage your social media account more effectively. Lastly, social media trends rely on being relatable. To understand what your audience relates to, you’ll need to gather data. Social media should feel authentic but have concrete research.