YouTube is a Must for Small Businesses

Why YouTube Marketing is Important?

YouTube marketing is important to small businesses. Simply because the potential for your video will go “viral” or get tons of views from  customers. A viral video is one that is funny, useful or controversial. It is repeatedly shared on social media sites or by email with thousands of viewers. This will increase large amount of traffic to your video and your website

With consumers watching more than six hours of online content weekly, now is a great time to start a marketing strategy.

Video marketing is the perfect way to capture an audience, specifically on mobile platforms. Videos provide a more engaging way to tell your brand story and connect with your audience.

Utilizing YouTube to promote your business comes with tons of benefits.

You’re likely to reach new audiences, and since the service is free, it’s a budget-friendly way to expand your reach. Since Google owns YouTube, The videos rank high in search results, so you’ll likely see a significant boost in your SEO results.

Your community will become more engaged, and it’s easy to get inspiration from others in your industry.

YouTube in Numbers

Here are some useful stats that will help you understand why this platform is such a great app for businesses:

• YouTube is the second biggest search engine in the world, as well as the second biggest website, with over 1 billion registered subscribers
• People watch 1 billion hours of video on YouTube every day
• This platform reaches more 18-49 year on mobile than any TV channel or cable TV network
• This platform reaches more 18-34 year in US than any TV network

And YouTube isn’t really showing signs of slowing down, which makes things pretty clear: people of all ages, from all over the world, love watching videos online.

Which, of course, is one of the biggest benefits from a promotional point of view: This platform is where your audience is. A good  strategy can help you reach more people and improve your results overall.

How to Market your Business on YouTube?

• Create a YouTube channel with a trailer

This platform is used by 55% of marketers and thousands of brands, making it a competitive marketing environment. So first and foremost, you need a YouTube channel as opposed to just an account. Your channel provides a library of all your content that visitors can choose from, and gives you more branding and customization options.

• Create YouTube Shorts

Launched in September 2020, Shorts is YouTube’s answer to Tiktok. It is still in beta, but so far, this content type gets 6.5 billion daily views.

Shorts are quick, vertical videos with a duration of one minute or less. If you have access to the “Shorts” camera (it’s in beta), you can directly upload them from your phone.

• Partner with YouTube creators

Influencer partnerships are a great way to promote on your you tube channel. YouTube creators are 4x more effective than celebrities at driving a lift in brand familiarity—due in large part to their approach ability and closer engagement with their audience. This leads to the formation of a community around the influencers’ YouTube channels.

• Launch a branded series

The number one way in which people consume videos right now is by binge-watching Netflix shows. You could leverage this viewing habit by producing a web series on YouTube around a specific theme. If you provide value on a subject that your audience is interested in, people will look forward to new episodes—tuning in week-after-week.