The Art of Visual Content

Importance of Visual Content

Visual content marketing is more successful than any other form of communication. Marketers who embrace visual content reap the rewards of higher returns.

In terms of more fans, followers, readers, leads, clients and, of course, revenue.

If you are not yet focusing on visual content in your marketing strategy, whether on social media or in your email campaigns, it’s time to re-imagine your plan. Visualize the benefits of incorporating stunning imagery and visuals to increase your reach. Also enhance your brand and earn more new business.

 

Keep it Visual

Here’s Why:

 It grabs attention 

That’s because people love great visuals. When you find the types of visual content that works most effectively for the promotion of your brand, products or services, you’ll be reaching a large percentage of your audience. In fact, 65% of the population are visual learners.

It increases social engagement 

Also, visuals tend to get more shares, which helps boost your exposure. You never know what will resonate with people, but a good rule of thumb to ensure your content is share worthy is to make it relatable.

It generates more views for your posts 

With so much content out there, it can be hard to stand out. When people scroll through their social media feeds, pages, or even an article, most of them skim read. Visual content can make an impression and as a result, help boost conversions in every stage of the sales process: attracting prospects, generating leads and closing a sale.

It communicates more information, more effectively 

When you convey a message or information in forms that can be seen, it can have a stronger impact on your audience and drive them toward your desired action. Just think what a visual representation of your product or case study can do for your brand awareness.

We remember what we see 

In fact, people retain 95% of information when they watch it in a video, compared to 10% when reading in text. Which is why oftentimes, videos are key to getting your message to stick with your target audience.

Tips for creating visual content on social media:

• Make visuals part of your social media strategy:  Want to create great visual content on social media? Start here  Great visuals are only as good as the social strategy that supports them. Your creative may follow best practices,but without purpose, narrative, timing, and other strategic elements, you’ll be doing your art department a disservice. Whether you know it or not, all companies have a brand identity and visual language on social—some are just more  fluent on social than others.

• Get to know the creative basics: What makes a great visual? If you can’t answer this question, a little studying up may be in order. Sure, there’s not one good way to create a visual. But there are some basic best practices to take into consideration. And you have to know the rules before you can break them.
• Take advantage of free tools and resources: It’s almost always best to hire a photographer or graphic designer to create custom content for your brand.But if your budget is tight, or you’re in need of a few extra tools, there are countless resources available.
• Understand image copyright: Sourcing images isn’t always easy—especially when it comes to understanding copyright. But it’s important, especially since there are serious consequences for misuse.Read all the fine print when using stock photos, templates, and illustrations. If anything is unclear, inquire with the image owner or site for more detail. The same goes for licensing and contracting. When drawing up contracts with artists, it should be clear where you intend to use creative, who owns the rights to it, etc.