Digital Marketing by Google

Why Google matters?

Google is a blessing in disguise for marketers if they take it both hands. Numerous analytics tools provided by Google benefits businesses if they wish to strengthen their online presence. Starting from Google AdWords to Google My Business, Google marketing is an ally for your business that you cannot ignore. Not to mention that most of these tools are available for free so that you can use its services right from the get-go

Without focusing on Google marketing, your digital marketing practices are useless.

Google is the most widely used search engine platform today, making it an integral part of your digital marketing strategies.

With all this data in mind, it is quite clear that Google is the perfect ally in positioning your brand on the Internet. In fact, the American giant is the number 1 platform in digital investment in the world, becoming the queen of Paid Media.

Why are algorithms so important in Google?

The answer to the question is easier than it seems.. Because it helps you 24/7 to sort hundreds of billions of pages in a fraction of a second, giving you the possibility to find what you are looking for.

For example, the ranking systems of the Google search algorithm do not consist of one, but of a whole series of algorithms.

To make the information more useful, search algorithms analyze many factors: query keywords. In addition to the relevance and usability of the pages. As well as the quality of the content and its location and configuration.

Which of these factors is more decisive? It depends on the nature of the query. For example: the quality and immediacy of the content plays a decisive role in current affairs.

On the other hand, there are also algorithms that directly influence your paid search campaigns on Google, dictating, for example, the “ad position” on Google results pages (SERPs).

 

Some Statistics:

Content discovery platform Outbrain ran a study that found 78% of brand and agency marketers are investing in paid search results (such as Google AdWords) and that 69% are working on their SEO efforts. If you want your business to rank better, you need to be doing this.

Google AdWords allows you to create an ad (or series of ads) that will show up in people’s search results when they type in keywords you’ve aligned your ads with. What’s great is that you only have to pay each time someone actually clicks on your ad result. So if 1,000 people saw your ad but no one clicked, then it would be at no cost to you.

Featured Google Apps

• Google Analytics: Probably the best web analytics tool out there. So many metrics and so many parameters that you won’t miss a single piece of information. Information on the visits to your website. And the most visited pages. As well as the ones that lose the most visitors, where the traffic comes from. With which devices users visit your website.
• Google Ads: Previously known as Google Adwords. It is the largest advertising network in the world in terms of number of ads and investment. The Google network is divided into two types of networks:

1) Search Network: the ads that appear in Google results are those used to carry out paid search, shopping and/or local search campaigns

2) Display Network: the ads that appear in Adsense or other Google platforms such as YouTube. Within Google Ads you will find Google Shopping. A global product compare..Where you can see a file with the image, name, price and characteristics of the advertised products.

• Google Search Console: Previously known as Google Webmaster Tools, it is the application that will allow you to optimize the positioning of your website in Google. Thanks to Google Search Console you will be able to understand how the search engine sees your website and apply improvement strategies to upload positions.
• Google Trends: Your perfect partner to study the search interest of certain keywords and/or topics according to location, time interval and popularity.
• Google Tag Manager: The tool that allows you to add the code labels directly from your platform instead of having to add or edit them directly within the code of the website itself.
• Youtube: The number one video platform and the second most visited website in the world in 2020 (behind Google) with an average of 21 minutes and 10 seconds per user/day.
• Google Maps:It is not only our guide, it is also an excellent place to advertise especially for local businesses.