Digital Marketing Trends for 2022
Marketing Strategy for 2022
Each year, we witness new and unexpected digital trends that lay the foundations for the future of marketing. Even in a year as tumultuous as 2021, we’ve not been disappointed.The digital marketing trends in 2022 are set to be some of the most groundbreaking to date.
The start of the year saw the continuing rise of TikTok. It has now taken over all other platforms as the leading social media channel among Gen Z users. NFTs and crypto currencies continued their momentum. As well as sparking conversations about the future of finance. Google announced it would phase out third-party cookies by 2023. Leaving advertisers and digital marketers under two years to navigate new channels to reach their target consumers. As well as, Facebook changed its name to Meta in a nod to the company’s ambition to embrace the meta verse, a 3D virtual world.
All in all, there’s a lot of new and exciting developments in the digital world that will impact the way we communicate with our audience.
Why is digital marketing important in 2022?
- More than 75% of consumers took a new interest in online activities in 2020. Of those, 21% purchased a product online for the first time. (Qualtrics, 2022)
- 80% of people prefer to buy from brands whose actions align with their values.
- Companies that excel at nurturing leads with inbound marketing make 50% more sales.
- 85% of marketers believe that consumers expect a personalized experience.
- 86% of marketers increased brand awareness by using one or more digital marketing channels.
- 79% of marketers educated their audience via digital marketing.
- 75% of marketers increased their company’s credibility and trust with digital marketing tactics.
Ways to Update Your Digital Marketing Strategy for 2022
Set New Goals for Your Business
Each year doesn’t only require new digital marketing strategies but also new goals and objectives for your business. The importance of having a digital marketing plan for your business is immense.
For an overall upgrade of the digital marketing system of your organization, it is important to plan and set new goals relevant to the current state of your business.
Diversify Your Content Marketing Strategy
Upgrade and diversify your content marketing strategy with new and high-quality content. Therefore the audiences will not get the confidence to trust your organization. As well as expertise from just the products.
Thus, to reach a target audience, you should include a diverse range of blogs on various topics and current trends. Make sure the information in your blogs is engaging and authentic. In this way, you will be able to gain the trust of your consumers.
Upgrade Influencer Marketing
If your current digital marketing strategy does not include influencer marketing, this is high time for you to adopt it. Within the last few years, influencer marketing has constantly been rising with positive trends.
For those who have already adopted influencer marketing in their current strategy, it’s time to upgrade it to the next level. The next generation of influencer marketing includes the use of artificial intelligence.
Artificial intelligence can identify and shortlist the best influencers for advertising a campaign. They can track and monitor a wide range of influencer social accounts and videos that is tough for a large group of humans to ensure.
Other ways:
Optimize for Voice Search
One of the rising digital marketing trends predicted by digital agencies for 2022 is optimizing content for voice search. Well, voice search is gaining popularity day by day. When there is an effortless option to search by voice, why waste time and energy on typing your questions and searches?
Therefore, it is time for marketers to adopt voice search in their website content to attract more voice users. To implement this strategy, you will need to apply long-tail conversational keywords in your content by analyzing the mindset of people using voice search.
Consider the Contradiction Between Advertising and Privacy
The most popular digital marketing strategies in the year 2020 and 2021 were automatically optimized data-driven digital ads. While data-driven marketing and targeted ads were some of the significant and profitable marketing strategies till now, they are recently being subject to privacy.
In the new updates of technologies and smartphones, the removal of cookies is reducing the data used in artificial intelligence. Thus, marketers need to have this aspect in their minds while designing new digital marketing strategies.
Don’t miss these ways:
Host More Live Events
Live events are getting more responses and popularity in the marketing systems of different small and large businesses. It is one of the best and interactive ways to build trust with your consumers.
There are various options to conduct a live event on social networking platforms to reach a large audience. However, one of the best ways is through a webinar followed by a Q&A session to showcase your knowledge and expertise to the audience.
It’s time to Prioritize LinkedIn
LinkedIn is constantly rising in the digital space. Every quarter, they keep on showing a great increase in their monthly active users and engagements in the platform.
Moreover, they are introducing and initializing various new features that are spontaneously attracting more users to their platform. Along with various beneficial features for the users, they are also adopting strategies that drive better results for business pages.