AI On Social Media: The Black Side!
There is no denying the fact Artificial Intelligence AI is almost taking over everything. Whether it is social media, apps, or technologies, AI is everywhere.
If you are a tech-enthusiast, either you will be trying out an AI-driven app or will be occupied developing an AI-driven product. These days, almost every technology and apps come with unique features, but Artificial Intelligence is simply transforming everything.
Moreover, it has already made a way into our lives and has also given us realistic advantages as well. But with the pros comes the cons as well.
Cons of Artificial Intelligence AI on Social Media
Loss On Big Scale
Facebook has 2 billion active users. If there is any action taken in an automated matter, it will affect every Facebook user. So, the content analysis by AI is not as beneficial as it seems.
Misinterpretation Of Content
There will be times when it will misinterpret the content and reject the posts that are not offensive or dangerous at all. It will start with targeting a certain string of keywords and will also help Facebook cut down the time that Facebook users review the content.
But it might delete the profitable content as well.
High Percentage Of Error
Bots always have a chance of making an incorrect decision.
Even if it’s minimalistic, sometimes just 1% or 2% of error can take the entire content chain down.
The End Of Human Interaction
Social media was a place where humans used to interact and connect with each other. But as AI will come up, algorithms will deal with our data, and everything we do will be moderated by bots.
No Creativity
A big disadvantage of AI is that it cannot learn to think outside the box. AI is capable of learning over time with pre-fed data and past experiences, but cannot be creative in its approach. A classic example is the bot Quill who can write Forbes earning reports. These reports only contain data and facts already provided to the bot. Although it is impressive that a bot can write an article on its own, it lacks the human touch present in other Forbes articles.
The Struggle of Social Media
Maintaining a productive presence on social media requires consistent, high-quality posting – and that means having a team of content creators at the ready. But hiring writers and social media strategists comes with a significant expense, and there’s no guarantee that their work will meet your standards.
In the time it takes you to find and hire even one social media writer, your competitors have already engaged with your target audience on their social feeds – the clock is ticking, and your marketing budget is disappearing.
To Sum It Up
Yes! Our social media channels are now at the complete mercy of bots. AI is quite a powerful concept, and its use is growing day by day. Moreover, the AI integrations will soon come in your social media feeds as well.
All we can do is wait and see the change happen.