Inspirational Social Media Campaigns
Social Media Campaigns
Social media campaigns are the rocket fuel of your marketing efforts. As well as a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales.
Looking for inspiration for your next social media campaign? We’ve gathered a selection of the best social media campaigns in recent memory to show you how it’s done.
Best Social Media Campaigns
1. Disney #ShareYourEars Campaign
At the end of 2018, Disney wrapped up its third consecutive year partnering with Make-A-Wish for their #ShareYourEars social media campaign. For every photo of a person wearing Mickey Mouse ears with the hashtag #ShareYourEars, Disney pledged to donate $5 per post with a maximum of $1 million matched.
This successful social marketing campaign was a fun, visual, and easy way to create goodwill. In fact, Disney spurred this on by doubling the amount of money donated- bringing it to a total of $3 million raised. Anyone could take a picture and post it to Twitter, Facebook, and Instagram easily.
By utilizing people’s desire to raise money for a good cause and giving them a set incentive, participants created a bevy of user-generated content and was a massive success in bringing attention to the campaign.
2. Always #LikeAGirl Campaign
Always (the feminine hygiene product brand) launched the #LikeAGirl campaign with a video that challenged female stereotypes with the purpose of empowering young girls. The film showcased how the phrase “like a girl” has come to have a negative or weak connotation. They showed confident young girls redefining the phrase into a meaningful. In addition to powerful statement instead of an insult.
The video encouraged viewers to participate in what it meant to do things like a girl. Social media was flooded with anecdotes, personal achievements, and encouragement to adolescent girls.
The video has amassed over 66 million views on YouTube and has won several awards. According to Design and Art Direction, 76% of viewers stated they no longer saw the phrase with a negative connotation. 2 out of 3 men who watched the short film said “they’d now think twice before using “like a girl” as an insult.
3. Apple #ShotOniPhone Campaign
Apple’s #ShotOniPhone campaign is one of the most successful social media campaigns ever. Following a successful billboard campaign featuring photos shot on- you guessed it- iPhones. Apple encouraged social media users to share their own photos with a chance for their work to appear on a billboard. Over the past couple of years, that hashtag has taken off .And Apple’s official Instagram is dedicated exclusively to pictures #ShotoniPhone.
With one of the biggest pools of consumers under their belt, Apple leveraged user-generated content to celebrate their technology in creative and visual ways. Artists tend to use the hashtag to showcase their creative skills without the use of expensive or excessive equipment. In return, Apple gets to show off how easy it is to create high-quality content with their product. In fact, the hashtag #ShotoniPhone has over 6.5 million entries on Instagram alone.
4. OfficeMax Elf Yourself
OfficeMax launched a website in 2006 called Elf Yourself. Where people could upload pictures of themselves to generate videos of dancing elves.
When this marketing campaign first launched, Facebook had just opened to the public. The “viral” nature of Elf Yourself spread through email. Now, Elf Yourself has a Facebook AR filter. That is shared countless times on various social platforms each year they relaunch the site. Above all, the longevity of this campaign is a testament to how effective the Elf Yourself campaign is as well as how adaptable OfficeMax has proven themselves.
