YouTube Marketing

During the last few years, YouTube has emerged as one of the main sources of entertaining content and staking its claim as one of the essential tools for marketers. In fact, more than 55 percent of marketers have made YouTube as part of their marketing strategy. Not only this, the platform is so extensive that one-quarter of the internet spends at least ten hours watching videos on YouTube trends, making it the most accessed platform.

General YouTube Statistics

• YouTube stats show that the platform has over 2 billion monthly active users (YouTube, 2021).
According to YouTube stats provided by Statista, YouTube enjoys over 22.8 billion monthly visits from users, second only to Google, with 86.9 billion monthly visits.

• YouTube users spend an average of 19 minutes watching videos daily (Alexa, 2021).
This is a giant leap from YouTube stats in 2020, when users spent an average of 11 minutes on YouTube – a 72.3 percent increase.

• Seventy-nine percent of internet users reportedly have a YouTube account (DataReportal, 2019).
YouTube’s user base has grown steadily over the years. One reason for its dominance as a video-sharing platform is accessibility. Nearly everyone can create a channel and publish videos on the platform, which explains its meteoric rise as the second-most popular website on the internet.

• Mobile users make up the majority of YouTube’s demographic, with more than 70 percent of watch time coming from mobile devices (YouTube, 2019).
Speaking of accessibility, YouTube makes its platform easy to access on mobile devices through its mobile app. Because it’s so easy to use, an overwhelming majority of users now access the site through this app. Keep these YouTube statistics in mind when designing a YouTube digital marketing strategy to optimize your content.

Top YouTube Trends

These are some of the top trends that you can focus on.

Live Streaming

In recent times, TV broadcasts have slowly been taken over by Live streaming trends process of broadcasting live events online). And with the Covid-19 pandemic putting a halt on the in-person events, Live streaming has emerged as an essential tool for brands to continue connecting with their consumers.The YouTube company knows that its users like the feature of live streaming, which is why they made Live streaming the core part of the company’s business model.

YouTube Shorts

At the start of 2020, TikTok was one of the most famous applications, having 850 million downloads in no time.

After seeing TikTok take the word by a storm, the YouTube company worked with the main goal of providing the same experience as TikTok but for a larger community of creators.Thus, they launched the platform called YouTube Shorts, which is still in its beta mode.Like TikTok trends allows to create videos up to 15 seconds long in which they can add certain tracks and captions to make them viral. The future looks bright for the YouTube Short, and it is something that we have to look out for in the year 2022.

Community Engagement

Youtube has created a platform known as the “Community” tab where creators with over one thousand subscribers could interact with the audience via polls, texts, messages, videos, Gifs, and more.

In the community tab, content creators can communicate with the audience about their latest videos, latest news, interesting questions, and much more. It is basically a similar experience to a Facebook page, where a creator can engage with its followers.

This feature of YouTube seems to take the platform to the next level.And also make it worthy of the markers to use for their brands.

YouTube Ads

YouTube ad trends are not new. But we have included them because they continue to improve and evolve. So it is essential that marketers should take advantage of them. Just to give you an example of how critical the YouTube ads are to your brand. According to statistics, YouTube mobile advertising has an 84 Percent chance of grabbing consumer attention than the TV ads.

Here are some of the popular Youtube ads you can use to advertise your content:

Pre-Roll Video Ads: These are the types of ads that show up before the video load, and they are non-skippable. They last between 15 to 20 seconds and are considered the most cost-effective.
In-Stream Ads: These are the types of ads that can be skipped after 5 seconds. And they work per-view basis.
Bumper Ads: These types of ads are the mixture of the above two ads. They last up to six seconds and can’t be skipped.

By Ziad Abdallah

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