Advantages of Chatbots in Digital Marketing

What Are Chatbots?

Chatbots are an AI-powered software you program to facilitate conversations with your customers. You can program your chatbots with specific answers to frequently asked questions (like “what’s your return policy?” or “how much do your services cost?”)—so, instead of spending the time and energy to answer every individual question from your customers, your chatbots can step in and do the work for you.

And the best part? Chatbots leverage machine learning—so the more questions your customers ask, and the more involved those questions are, the better the software gets at answering them.

Do you know, 77% of customers won’t purchase on a website if there’s no live chat option available. The reason is quite obvious. Chatbots save your time and energy, too. They step in and do work for you.

You can have chatbots on your website, on Facebook or on your customer service portal. Wherever you interact with your customers you’ll find an opportunity to leverage chatbot technology.

How are Chatbots built?

There are two ways to make a chatbot: Create one from scratch or use a bot-building platform.

To design a chatbot from scratch, it’s important to:

• Identify specific goals that your chatbot should fulfill, and determine exactly what you want your chatbot to do.
• Design your chatbot’s interaction. This helps ensure that your chatbot offers an engaging user experience.

After ironing out these details, you will need to actually develop the chatbot, which requires programming experience. Of course, hiring a developer is an option, but, in general, using a chatbot-building platform is much easier.

Advantages of Chatbots in Digital Marketing

1. Connection between you and your consumer

While a customer is surfing on the internet, the companies can use chatbots to latch onto the customers. From then on, a chatbot acquaints the customer with the company, its features, vision, a catalog, etc. and how it can be a suitable option for the consumer. Additionally, it helps in promoting you by interacting with people regarding the brand benefits, discounts and other promotional offers. In simpler words, it provides an overview of the company and why it is worthy of the consumer.

 

2. Solve queries

If your business gets a ton of client assistance demands through Messenger (or on the off chance that you need to begin using Facebook Messenger as a client care channel), a bot can be immense assistance. You can make a chatbot that assists clients with narrowing down their client assistance issues to a particular classification before guiding them to the ideal individual to converse with or the right answer. Not only does the chatbot introduce your company, but it also answers any query or misunderstanding the consumer has. Moreover, it does so in a matter of seconds and at any time of the day reflecting on a chatbot’s yet another advantage.

 

3. Engage Customer after sales

One of the digital marketing strategies is to ensure that your buyers are satisfied with their purchase and also send routine follow-ups. Also, chatbots can help in announcing a new offer or a new product launch. Thus chatbots can help maintain a good relationship with both potential and existing customers.

4. Help increase sales

While chatbots are interacting with customers, they can be programmed to collect data, monitor customer behavior and keep a check on the buying pattern of the consumers. Using the data, businesses can get an idea of the consumer mindset and the buying pattern of the consumers. This data can help businesses understand the market value of the product and can plan their digital marketing strategies accordingly. This will help your company save money and time by not hiring additional resources.

 

5. Feedback from customers

Customers can submit their feedback to the chatbot. These genuine feed backs can help the company grow and work on their shortcomings accordingly. Let clients or potential clients pose normal inquiries of your chatbot. Programming a bot with question alternatives and their comparing answers is an extraordinary method to present data to your crowd in a more intelligent setting. It very well may be a good time for clients to draw in with your chatbots, making them bound to pick your organization over a contender.

Therefore chatbots truly can become your company’s “ambassador” for digital marketing and work wonders in the years to come.