6 Ideas To Keep Your Brand’s Social Media Feeds Fresh

Interactive Social Media

Social media floods with newer content every second. From startups to large enterprises, all businesses spend time and money on social media management to make a dominant presence.

But to thrive in such a competitive landscape, you might run out of brand-new ideas for social media promotion. Everything seems like a repeat, and you left with no jaw-dropping plans.

It might so happen that your competitors succeed with large followings, high engagement posts, and overall sales while you struggle to get noticed by your audience.

But the good news is, you are not alone. It is not easy to brainstorm ways and be up-to-date with the latest trends.

Best Ideas to Keep Your Brand’s Feed Fresh

1. Create a daily, weekly or monthly series

Want to make your social feed feel more like an event versus a laundry list of random posts?

Start a series where you have the opportunity to interact with your fans and followers on a regular basis. By providing relevant content at a consistent clip, you can build a habit among your audience to look forward to seeing specific content from your brand.

2. Run a contest or giveaway On Social Media

People can’t resist the power of “free.”

Running the occasional contest is one of the most impactful social media ideas when it comes to potential engagement from followers.

According to data from Tailwind, 91% of Instagram posts with more than 1,000 likes or comments are related to a contest. Meanwhile, accounts that run contests on a regular basis are noted to grow 70% faster than those that don’t.

3. Host an AMA

Popular on Reddit, an AMA (ask me anything) series represents an awesome opportunity to educate and engage with your followers. AMA’s are essentially Q&A sessions where you get to share your knowledge, experiences and insight.

If you’ve overcome struggles or have clout in your industry, you likely have the chops to conduct an AMA. From sharing success stories to personal challenges, such sessions can be compelling for audiences and brands alike.

 

4. Conduct a social media takeover

Sometimes injecting some new life into your social feeds means letting someone else take over.

Takeovers put the reigns of your social accounts in someone else’s hands, usually for a period of 24 hours. Handing off your social presence to an influencer or celebrity with a massive, active audience is a prime way to get your brands in front of some new faces, as well as inject a new voice into your account if you feel you’re running short on social media post ideas. You can also let someone else in your company take over your account to give your feed some flavor.

5. Share, pin, retweet & re-gram on social media

Don’t be afraid to let your fans and followers do the talking.

Remember, not all of the content on your social feed has to be your own. In fact, conventional wisdom tells us that it shouldn’t be. Promoting other relevant brands, articles and photos from your followers is a great content idea that shows that you’re part of your industry’s conversation, not just a parrot.

6. Create bite-sized video clips

Video content marketing has become a must-do for modern brands. Unfortunately, many see the investment in video as being too complicated or out of their reach.

But when you consider that video content gets exponentially more shares than video or text, brands should give some serious thought to creative social media ideas that incorporate video.

If you’re tired of posting the same old content, why not give some of these social media ideas a shot? Brands should never feel forced to adhere to a single type of content. With so many options available, your social feed should never feel like business as usual.