Powerful Mobile Marketing Strategies

What Is Mobile Marketing?

Mobile marketing is the art of marketing your business to appeal to mobile device users. When done right, mobile marketing provides customers or potential customers using smartphones with personalized, time- and location-sensitive information so that they can get what they need exactly when they need it, even if they’re on the go.

How Does Mobile Marketing Work?

Mobile marketing consists of ads that appear on mobile smartphones, tablets, or other mobile devices. Mobile marketing ad formats, customization, and styles can vary, as many social media platforms, websites, and mobile apps offer their own unique and tailored mobile ad options.

Some Statistics:

The stats show that mobile device users represent a large and growing segment of online activity. There are more than 5 billion mobile phone users worldwide, and mobile traffic is more than half of all web traffic.

In addition, mobile devices, and smartphones in particular, are now an essential part of the shopping experience. According to Google, the number of smartphone purchases increased 27% between 2018 and 2019, and 61% of online purchases were made via a smartphone.

And it’s not just about purchases. Shoppers are using mobile devices for research before buying. According to Google, 90% of shoppers searched online before visiting a store. This means that if you get your mobile marketing right, you can drive foot traffic to your store.

Mobile marketing is even more important in the Covid-19 era. Though in-store shopping has declined, many shoppers still visit stores. According to Selligent research, 35% of shoppers mix both in-person and online shopping, and 36% still shop more in person than online. So there’s a great opportunity to reach potential customers with time-based, location-based and personalized messages.

Mobile Marketing Strategies

SMS Marketing

SMS marketing is marketing via text messages. It’s also known as text message marketing or text marketing. This is a permission-based mobile marketing strategy where you send promotions, deals, coupons, alerts and more straight to potential customers’ phones via text messages of 160 characters or less.

Location-Based Marketing (GPS)

Location-based marketing uses the GPS function on smartphones to help marketers show promotions and relevant content according to users’ locations. Sometimes location-based marketing is called geotargeting or geolocation marketing.

Proximity Marketing

Proximity marketing is another form of location-based marketing. This lets you use Bluetooth to figure out where potential customers are, and target them with appropriate promotions.

In-app Marketing

Smart marketers can’t ignore the app market. The top five mobile apps, according to Visual Capitalist, are WhatsApp, TikTok, Messenger, Facebook, and Instagram. But there are hundreds of thousands of other apps, which is why in-app advertising has become a key mobile marketing strategy.

Mobile Marketing Best Practices

• Be Clear and Concise: Mobile devices have small screens, which means words should be used sparingly. Cluttered and crowded ads will just drive users to scroll past. When it comes to mobile, it’s best to keep things simple.
• Optimize for Local: Be sure to remember that 1 in 3 mobile searches have local intent. Users often use mobile devices to complement their immediate worldly interactions – where is the nearest gas station? Is there a nearby coffee shop that has wi-fi? Optimize for local  marketing to make sure you are aligning with users’ queries.
• Consider Your Audience: The type of audience you’re hoping to reach should influence the kind of mobile ads you use. Are they gamers? Then try taking advantage of in-game ads. Are they young and tech-savvy? Mobile Facebook Promoted Posts might be more likely to get their attention.
• Experiment with Different Strategies: There’s a lot of room for experimentation when it comes to mobile marketing. Don’t be afraid to test out some ad extensions with your Google Ads Enhanced Campaigns – try the Google Offers ad extension, or the click-to-call extension, and see how they work for you.
• Benchmark Your Results: Experimenting is great, but there’s no point in trying new techniques if you’re not tracking your results to see what works and what doesn’t.