How To Find Your Target Audience?

What is Audience Targeting?

Audience targeting is the method of separating consumers into segments based on interests or demographic data. Marketers should use audience targeting to formulate campaigns that will align directly with their consumers’ lifestyles.

Helpful demographics to consider would be age, average income, interests, location. As well as gender. Other considerations that can be helpful are psychographics — values and motivations that impact a consumer’s buyer’s journey.

To reach the right people for lead generation, you can use audience targeting, which ensures you’re using your marketing resources and time in the right places, and for the right people.

What Are the Types of Target Audiences?

Target audiences can be segmented further into categories that reference, intent, location, interests, and more. Let’s take a look at examples of ways that you can break up your target audience:

Interest

Separate groups out based on their various interests, including hobbies and entertainment preferences. This can help you make data-driven, highly personalized messaging that allows you to connect with your audience in meaningful ways that can help drive brand loyalty.

Purchase Intention

Define groups of people who are looking for a specific product, such as a new entertainment system or car. This will help you understand your audience’s pain points so you can create tailored messaging that addresses their needs.

Subcultures

Subcultures refer to groups of people who share a common experience. Such as music genres or entertainment fandoms. By understanding some of your target audience’s motivations, you can better understand who you’re trying to connect with.

7 Ways to Determine Your Target Audience

1. Analyze Your Customer Base and Carry Out Client Interviews

2. Conduct Market Research and Identify Industry Trends

3. Analyze Competitors

4. Create Personas

5. Define Who Your Target Audience Isn’t

6. Continuously Revise

7. Use Google Analytics

Understanding the Roles of Your Target Audience

An important step in understanding your target audience is to go beyond learning their demographic information, and understand what role they play in the path to purchase. These roles can often be divided into the following categories:

The Decision Maker: This is the person who ultimately makes the purchase decision. In some cases, the decision-maker is the same as the supporter, but in other cases they are different. When different, you must acknowledge this and gear ads to the decision- maker. Take, for example, the transformation of the Old Spice brand in 2010.

The brands wanted to revamp their product to appeal to a younger generation. While researching, the team discovered that while men may ultimately wear their product, women were making the purchases, leading their creative team to focus on this target audience.

The Supporter: The supporter may not have the power to make the decision, but they will have a  heavy influence on whether or not an item gets bought. For example, a child may not directly make a purchase, but if they want something for Christmas, they influence that decision. This is why it is important to develop messaging that speaks to consumers in both of these roles.

How to Create Target Personas with The Right Demographics

Consider using the following demographics and identifiers:

• Age
• Gender
• Location
• Hobbies
• Income
• Education level
• Profession
• Marital status
• Who they trust
• What they read/watch

Additionally, look into the following:

• Your current customer base
• Who your competitors are targeting