Why is Responsive Web Design So Important?
What is Responsive Web Design?
A responsive website is one that has a fluid and flexible layout that enables it to adjust according to various screen sizes. Therefore, a responsive web design simply means a website design that responds and resizes itself depending on the device being used to view it. Whether it is a desktop monitor, laptop, smartphone, or tablet. The main aim of this website development is for website content to render differently depending on the device or screen size used to view it. So that website users won’t need to manually resize in order to view content.
Why should you invest in responsive design?
We live in a multi-screen society. Because of this, it’s important for your site to be view-able across as many devices as possible, because you never know what device someone will be using to view your website.
Responsive website stats suggest that it’s wise to appeal to both desktop and mobile viewers. The number of mobile viewers now outnumbers desktop, and this number will only continue to rise as global smartphone accessibility increases.
It’s Benefits:
1. Better SEO
One of the biggest advantages of having a responsive web design is improved search engine rankings. Google takes into consideration all websites responsiveness as one of the determiners of their rank in the search engine results. This only means that when your website is not responsive, it will automatically be placed lower in the search engine results.
2. Improved User Experience
A responsive website design makes your visitors have a positive experience regardless of which device they used. When your site visitors find that your website scales and responds to changes in scales effectively and they can access all the menus and buttons, they will probably spend much time on it. However, if they find it hard to navigate and forced to constantly pinch and zoom content, they surely won’t stay for longer.
3. Increase in Traffic
Traffic Statistics show that nearly 79 percent of all global web traffic comes from mobile devices. Actually, this accounts for more than half of all global Internet traffic. This only shows how it is increasingly important to have a website that renders properly on all mobile devices. By implementing a responsive design, you will automatically notice an increase in the number of your website visitors. Also the duration they spend on your website.
4. Faster Website Loading Times
According to statistics, people tend to abandon those websites that take more than three seconds to finish loading content. Thankfully, websites that have a responsive design tend to load much faster regardless of the device used to access it. Since they are built with responsive images and fluid grids, it facilitates faster loading of web pages which in turn has a direct positive impact on the duration of your website visitors.
5. Higher Conversion Rates
Research indicates that the average Smartphone conversion rates are about 64 percent higher than desktop conversion rate. From this, it is very easy to see why creating a responsive website with a good user experience is the key to a higher conversion rate. As your visitors spend more time on your website, they build trust which leads to better conversion rates. As a matter of fact, users tend to frustrate being redirected. Especially when they want to subscribe to a service. Whether it is signing up for your newsletters or making a purchase.