Using Quora To Boost Your Business

What is Quora?

Quora is a question-and-answer social media platform where users can ask questions, get answers, and interact with other users. It was founded in 2009, and now boasts millions of users and hundreds of thousands of questions on questions topics ranging from the “what is the creepiest text you’ve ever received?” to product reviews and how to start a blog.

On this platform, you get:

• Exceptional reach: Share questions and answers with over 300 million monthly visitors. Quora is one of the best-respected UGC platforms around.
• Search visibility: Quora questions are searchable through Google. Your content here remains evergreen, driving people back to your site whenever a problem is trending.
• Thought leadership potential: There are already countless high-profile writers on the platform, including Noam Chomsky, former President Obama and Justin Trudeau. Join their ranks and boost your brand.
• More high-quality traffic: Drive customers back to your website by answering their questions and demonstrating how your product or service solves their problems.
• Insights into your audience: Quora is a platform for real people in search of real answers. If you help your audience, they’ll support you in return by investing in your products and services. You may even end up with a few new brand advocates.

Statistics:

Quora has 300 million monthly active users

• Quora has been gaining traction. It’s not as big as Twitter or Instagram, but its active user base is growing. In 2018 (its latest user base update) Quora’s monthly active user base reached 300 million, up from 200 million reported in 2017.

Mobile traffic makes up 3/4 of visits 

• To few people’s surprise, online usage eats up most of the time we spend on our phones.In fact, Quora has developed into a platform for mobile users—in fact, 75% of users access Quora via their phones.

Quora Best Practices:

1. Create a brilliant bio

In fact, Quora shows the first 50 characters in your profile as a tagline above each answer you give. It’s a good idea to include your company name here, so readers can see where you come from. Your full bio can also include clickable links. While it’s essential to use these links sparingly, they help drive traffic back to your most useful website-based resources.

2. Track relevant topics with notifications

You’ll be able to learn about what people in your industry are saying, track topics and have questions sent to your inbox. To begin, type a keyword into Quora’s search box that you want to follow. Quora delivers a list of autocompleted topic suggestions for you to explore. When you click through to a topic page, you’ll also see another list of related topics at the side.

3. Find the right questions to answer

An essential part of learning how to use Quora for marketing involves knowing which questions to answer. There are millions of queries floating around on the platform today. However, not all of them will deliver value for your business. After all, you want to show people that you’re an expert in a specific space.

4. Answer questions with passion and authority

Once you’ve found questions that are relevant to your business, make sure that your answers stand out. One or two sentences on “How to use Pinterest” won’t impress anyone. However, an insightful response with links to relevant content on your blog, case studies and statistics demonstrates your thought leadership.

5. Connect with other Quora users

Quora isn’t just a search engine; it’s a social media platform. That means you need to be “social” with it. When learning how to use Quora for marketing, don’t forget about the importance of engaging with potential leads and customers.