AI: Boon or Bane for Digital Marketing
Artificial Intelligence
In the era of technology in which almost all the field around us has changed its domain from traditional to digital the application of artificial intelligence is coming out as a helping hand. According to many people around the globe are using digital marketing technology for their small as well as large firms is finding it as a great help but few still has some complains that somewhat makes sense. Comparing both the options will help us to go towards the choice which has more advantages and less disadvantage.
Advantages of Artificial Intelligence in Digital Marketing:
AI will be the greatest job engine the world has ever seen
According to a report published by the World Economic Forum, 58,000,000 more jobs are expected to be created by the end of year 2022 and it is all owing to AI implementation. The report stated that the AI implementation may displace around 75 million jobs due to shift in the division of labour between humans and machines, but it is also expected to create 133 million more jobs which are new roles that are more in line with the new division of labour between humans and machines.
1. Power of machine learning:
The first advantage of using artificial intelligence is the come along feature of machine learning. As we are aware that machine learning is a smart way using Al solutions to learn as well as improve the knowledge in a website or app without being programmed. It’s a self-learning intelligence in simply way. By this method, the machines will be able to come up with solutions in their way without human teaching them each time.
2. Fewer chances of error:
The second advantage is interconnected to the first one as now the machine can perform most of the job themselves without much involvement of human which reduce the error been done by the human over time to time. Much of this is caused to human habits like getting bored, doing the same task over again and again. But with the machine, these problems are almost gone.
3. The smart way of advertisement in social media:
Advertisement is the most important thing in digital marketing. Doing it smartly in solution to many human errors and also time wastage that takes place in the huge process. The smart way uses all type of social medians. Such as WhatsApp, Instagram, Twitter and much more to promote the business online with the use of the internet. Also, as theses platform are free the money can be easily saved that was waste a lot in the old traditional methods.
Disadvantages of Artificial intelligence in Digital Marketing:
Ominous effect of AI
According to a Pew Research, around 48% of the empanelled experts envisage a future where they expect robots and digital agents to displace a significant numbers of jobs and they also expressed concerns that such industrial disruption may eventually result in massive increases in income inequality because there will be a large number of people who will be effectively unemployable.
1. The high cost in creation:
The initial cost that is been spend on creating the digital poster and other things are much costlier than the promotion to take place afterwards. Also, as here Ai enabled machine creation is also a high-cost thing to be done. These machines can be created in the budget and that thing said by the producers often make sense. There are many crucial parts in the machines that are joined together to come up with great result at the end.
2. Reducing human jobs:
As the population keeps on increasing on one hand. While on the other there is the invention of such new technologies like artificial intelligence which reduces human efforts. But at the same time can do work of thousand men by its own. Which is the most known reason why the jobs are reduced. No company will pay both for expensive technologies. As well as human labour at the same time as this may go out of the budget for sure.
3. No emotions as well as creativity:
The technologies have been invented are a type of machines which once set do the same task for as many days as you want without thinking up adding some creatively by its own. Which is one of the major drawbacks for sure. Another thinks it lacks emotions which were previously used by the people involved in the traditional way of marketing.