How Can Your Business Benefit From Facebook Stories?
Facebook Stories Benefit Business Pages
Businesses can post Stories to their News Feeds and send to their audience. While similar to just posting an update, there are benefits to posting Facebook Stories.
Reach Who You Want – Stories allow businesses to directly share specific content with specific followers of the Business Page. Additionally, as Stories are visible once and disappear after 24 hours, posting a story about a limited time offer or sale makes Stories very appealing, once the story expires the offer is no longer visible.
Reach Audience Consistently – Updates have a shelf life in the News Feed, depending upon how many people and businesses your audience follows, your updates may never be seen if they are posted when users aren’t on Facebook. With Stories your audience will never miss an update, the story will be visible to them at the top of their News Feed once they log on, regardless of when you post it.
Advantages of Using Facebook Stories
1. Prominent Location
Facebook Stories are visible at the top of the Facebook app. This means that Stories are the first thing a user is likely to notice when they open the app. On the desktop version, Facebook Stories have a prominent position at the top right of your page. Facebook Stories give you an opportunity to showcase your brand with the best location in the app – and on the desktop site. They are an easy and effective way to get the attention of Facebook users.
2. Creative Freedom
The Facebook Stories feature offers creative built-in tools such as effects, video masks, and filters. Without investing in any other tools, you can create attractive, compelling, and engaging Stories. There are so many possibilities to help you craft creative Stories to help you stand out and grab the attention of your audience.
3. Authentic Format
It’s not an easy task to gain the trust of your target audience. Authenticity is a key factor in gaining your audiences’ trust. Facebook Stories allow you to showcase the human side of your brand in digital marketing world and win the trust of your community. You can use it to show behind-the-scenes footage or share interesting use cases of your products or services. You can also introduce your employees to your audience so they get to know the talented people behind your organization.
4. Trackable Performance
Facebook is a great platform for analyzing and improving your audience targeting, which can help you get better results from your marketing campaigns. Facebook lets you track who is viewing your Facebook Stories. This can help you analyze your audience sets and improve your strategy to target relevant people.
5. Rising Popularity
Be it on Snapchat, WhatsApp, or Instagram, the number of Story users increases every day. As of June 2018, Instagram Stories has over 400 million daily users, and there are 450 million daily active users of the WhatsApp Status feature. In just 14 months, Facebook Stories surpassed the 150 million users mark. It’s safe to say that Stories have gained immense popularity and the number of users will only continue to grow. So we strongly suggest that brands start to leverage Facebook Stories for their benefit.