5 Tips For Your TikTok Marketing Strategy
TikTok Marketing
In the world of social media, TikTok marketing has quickly become one of the best ways to showcase your business.
The short video app announced in 2021 it had surpassed one billion monthly active users and was the most downloaded app of 2020.
TikTok is known for memes, dance challenges, and viral moments, and it’s also attracted both top brands and small businesses. In fact you’d be hard pressed to find top sellers who aren’t at least experimenting on the app.
If you’re new to TikTok, it might be intimidating to start on a whole new digital platform with its own quirks, filters, and trends. But fear not: we’ve enlisted the help of a small business TikTok pro to give you some ideas to get started. And if you’re already on TikTok, you might pick up some new ideas.
Tips For Your TikTok Marketing Strategy
Be authentic and understand trends
Like in all good content, authenticity is a major key. Keeping your brand’s content authentic and congruent with your messaging and audience is key to building trust and creating a devoted audience. Keeping up with the latest TikTok trends is also essential, as they will determine the kind of reach some of the posts can get. Viral videos are more often than not one of the latest trending digital videos.
Become part of the community
Every brand should have at least one dedicated person for TikTok. Part of their job is to be there and watch videos. And as counterproductive as that may sound, it’s essential to get an understanding of the platform and its functions. Not only this, but brands can center their TikTok accounts around the user-generated content from its influencers.
Being a part of the community on TikTok comes in many different forms. Including simply commenting on videos and adding value to both brands and influencers that fit their target demographic.
Create lookalike audiences
Creating Custom and Lookalike audiences to target highly relevant audiences. Similar to Facebook and Instagram ads, is essential to generate the best possible ROI for your ad spend.
Leverage catalog ads
If you’re in e-commerce, leveraging catalog ads to drive sales on your e-commerce website could be one of the most underrated efforts at this point in time.
By boosting organic content, improved when using Spark ads, found in the TikTok ads management tool kit, brands can get further reach and add links.
This is not dissimilar to A/B testing on Facebook. Where owners can see which ads are performing better and adjust their advertising as needed with the previous data (clicks per ad, REV and ROI).
Take a new perspective on social media
Brands need to forget what they’ve learned about social media. When it comes to TikTok, don’t just look at the number of followers. The huge potential with TikTok lies in the fact that users can have as little as just 10,000 active followers and still reach millions of people.
Despite a smaller number of active users being less likely to view business links. On the upside, smaller creators cost less and often generate a higher response rate. Smaller percentages of people on other platforms actually see the content, and in turn, limits discovery. Ultimately, seeing TikTok as a tool to leverage micro-influencers will be paramount to your advertising success.