How To Turn Social Media Followers Into Customers

Social Media Followers

From Facebook to Instagram and Twitter, you need to diversify your horizon and have an active presence of social media followers . Although Facebook remains to be the undisputed king of social media, people still use a lot of other channels. There’s YouTube, Snapchat, messaging applications, sharing sites, and many more. Make sure to leverage these options to broaden your opportunities. You don’t just need people to follow and engage with your digital social media posts. Instead, you need them to convert into customers as well.

How to turn Social Media Followers into Customers

Create an awesome opt-in

Going directly from follower to customer is often a huge jump — one that’s really challenging to make. That’s why it’s best to find a middle ground with a hard-to-resist (and free!) opt-in. This way, you can secure their email addresses first and start to build brand loyalty and trust from their email inbox, not just their Insta feed.

Promote a giveaway

Another way to secure quality leads? Hosting a giveaway! Not only will you generate buzz around your brand, but you can boost your following at the same time.

Instead of asking your followers simply tag a friend or follow other digital accounts, you can have them become a subscriber. That way, you’re generating more quality leads you can continue to nurture — not just temporary ones who are only in it for the giveaway. Don’t get us wrong: Free brand promotion is always great. But adding an opt-in step? Even greater.

Use Targeted Advertising

With all of the personal information people offer up on their social media profiles, using targeted advertising as part of your social media marketing campaign is an obvious move. Behavioral targeting—that is, advertising to consumers based on their likes, interests, and habits—is an especially effective way to convert social media followers to customers. This common marketing technique allows you to easily find people who belong to your target demographic, even if they aren’t already following you.

Share Posts From Current Customers

Sometimes, the most effective online advertising comes in the form of praise from current customers. This user-generated content (UGC) is essentially free marketing, so don’t let it go to waste! The next time you see someone post something positive about your brand, share it.

UGC sees an engagement rate that’s 28% higher than other posts, and 71% of consumers say that seeing UGC makes them feel more confident about purchasing from a particular brand.

Make Sure Your Website Is Mobile-Friendly

Most people log into social media from their phones, so optimizing your marketing brand’s website for mobile devices is a must. The last thing you want is for your followers to click onto your website to buy something or read an article they saw advertised on a social platform only to give up because they found it too difficult to navigate.

Reward Loyalty by Providing Value

Social media pages give your customers the opportunity to be part of a community. This fosters a sense of belonging and exclusivity, and these feelings make followers far more likely to convert into customers. Thanks to the psychological phenomena called “social proof.” This is the idea that people are swayed to act by the behavior of others. These emotional factors are what help brands gain followers. But they also play a major role in helping you keep and convert them.