How To Start Social Selling on LinkedIn?
Social Selling on LinkedIn
LinkedIn has many features and functionalities that are constantly changing and adapting to the evolving needs of its user base. However, there are a number of tools that were made specifically to enhance LinkedIn’s built-in functions. Whether your goal is to attract new prospects, create new connections in your industry, or increase the effectiveness and ROI of your social selling strategies
Social selling is a form of lead generation. It refers to the method of building up your personal brand and creating a digital presence on LinkedIn. By forming a network of people who consider you a thought leader, you can build relationships and sell your products to those who follow you.
Important Tips You Should Consider:
Be Client-Focused
When you start the process of social selling, try to form a customer profile that is laser-focused. Your LinkedIn profile should then target this digital profile.
Look for a problem that the client has, then create a specific solution. Offer this solution to them in everything that you do, including your product, your writing, and your engagement. You should have a clear understanding of how to motivate them and why you can solve the issues that they have.
Create and Curate Content That People Value
Original content marketing is the lifeblood of the social selling marketplace. You should always present yourself as a thought leader, and one of the best ways to do this is to present your thoughts.
Blog posts can give you an image of being someone others should rally around for help, information, or entertainment. They can help your image by giving people a reason to return to your profile, and also give people a reason to get in contact with you.
Do Not Neglect Your Personal Profile
You should always make sure that your personal profile appears professional. You are presenting yourself as a market influencer and should make sure possible clients view you in that way.
Examples of things you can do to attract clients with your personal profile include:
- Make sure that your contact information is up-to-date
- Use professional email addresses
- Make use of your About section to highlight your key skills
- Avoid long paragraphs
- Use professional emoji as bullet points
Engage with Influencers
Collaboration can be useful to your marketing business. By working with other professionals or influencers, you can form useful networks. Collaboration allows you and another user to complement one another’s skills, leading to shared growth.
Farm LinkedIn Recommendations
On LinkedIn, you can receive a “recommendation”. These are like reviews of your expertise from other users who can describe you as an expert in particular areas.
If anyone praises you about your work, remember to thank them and ask if they will make a recommendation. This will start to build up proof of your ability to others.
Note that these recommendations are not the same as testimonials. Potential clients can check on the people making the recommendations and see that they are being made by real people.
Talk to Any New Connections
When you make a connection, do not allow it to linger and stagnate. Talk to them straight away to build a rapport, and see what you can both offer one another.
It is often said that the best way to draw someone to you is to offer them something. Thus, if they are not competition, maybe put them in contact with others in your sphere who may be able to help them in other ways.