Best Practices For Going Live On TikTok
TikTok Live
TikTok has many features. One such marketing feature that it offers is going live. Going live refers to starting a real-time stream with your fans. It is used widely to start a live interaction with the people who have added you.
To start a live video on TikTok, you need a minimum of one thousand fans. Otherwise, the option to go live on TikTok will not be available. To live stream on TikTok, launch the app on your iPhone or Android mobile device, and then press the “Plus” (+) icon in the bottom-center of the screen.
Best Practices to Make Your TikTok Live Fantastic
Define the Goal for Your TikTok Live Video
Going live on TikTok is a great way to connect and engage with your digital audience in real time. Once you have at least 1,000 followers, you automatically unlock the ability to digital stream live video. But before you go live, it’s important to take some time to plan what you want to say and accomplish.
In business, it’s always important to know what your marketing goals are so the first step in planning a live video is to define your objective.
Choose a Topic for Your TikTok Live Video
Once you you’ve defined your goal, the next step is choosing a topic. Brainstorm a list of topics that you can talk about every day (or whatever interval works for you) for 10-15 minutes.
For instance, if you want to sell consulting services and your target audience is new entrepreneurs, jot down a list of issues that most entrepreneurs have to deal with. From that list, select one topic each day to talk about via TikTok Live.
Plan the Structure of Your Live Stream
Introduce yourself: First things first, begin your TikTok by introducing yourself and what you do to make the interaction more warm and authentic.
Reveal the topic: Once the maximum number of people join, reveal what you will talk about in the live stream.
Pre-plan the format: With the topic in mind, decide how you are going to propagate your ideas to the viewers. Is it going to be a how-to stream? Are you going to take them behind-the-scenes? Perhaps a simple Q&A session with your audience?
Live Duration: You should also plan out how long you want to keep the live sessions. It will help you make the sessions brief and on-point. Though videos have a limit to run for 60 minutes, I recommend keeping the duration up to 30 minutes.
Pick the Best Time Slot
There is no point in going live on TikTok at a time when nobody from the audience is hanging on the platform. You need to plan every TikTok live stream on your personal best time to post on TikTok. Posting at the best times ensures that your live streams get seen by as many people as possible.
Promote Your Live Session Beforehand
Another thing you can do to direct maximum traffic at your video stream is by announcing it beforehand through a post.
This trick will pay nicely when a user sees your posted video during your LIVE and can directly enter your stream via a unique icon that appears in your post.