How to Use Tumblr For Your Business
Tumblr
Founded in 2007 by David Karp, Tumblr is an American microblogging and social networking website which is currently owned by Automattic. It allows its users to post multimedia and other content to a short-form blog. The service gives individuals to discover themselves, express their thoughts, and bond with others over the common interest they share. In simple words, we can say that Tumblr is a canvas where you can post text, photos, GIFs, videos, live videos, audio, anything.
Tumblr for business
Though many businesses avoid using Tumblr for their promotion, it is the best place for creators to find an audience for their content. There are millions of people active on Tumblr with over 200 million blogs publishing 80 million posts per day. And they are of different age groups and personalities. Basically, you are getting a chance to get in touch with such a large, diverse audience without investing too much.
How To Use Tumblr To Market Your Business
Understand how it works
Tumblr is a complex creature – part blogging platform, part social media digital platform. While it hosts blogs just like WordPress, it also includes Facebook-type elements such as sharing, liking, following, and even the use of hashtags. So the right blog content posted here has the potential to go viral quickly.
Take advantage of the links
Tumblr offers users an interesting way to share content with others, called reblogging. If a user wants to share someone else’s blog post with their own followers, they re-post that content within their own blog, where it might, in turn, be reposted again by their followers. Each time that your blog is reposted, it creates a dofollow backlink to your original post. That means, if 5 people reblog your post…and then 5 friends of each of them also reblog your post.
Use hashtags
Unlike on Facebook, people on Tumblr actually do use hashtags to search for new content. So even if you have no followers to begin with, if you start out by using popular hashtags, your content will be getting reblogs in no time flat. And any content you post will gain a longer lifespan if it’s attached to an evergreen hashtag.
Create shareable content
Make sure the content you post on Tumblr invites shares, by making it funny, or useful, or by attaching an attention-grabbing image, meme, or animated gif. For the most part, people use Tumblr as a microblogging platform, so long posts aren’t as common as shorter, image-based posts. But longer content is also posted and can be just as popular. Focus on what your audience would want to share, and craft your content to fit that mold.
Focus on tags, not keywords
While search engines use keywords to help find digital websites relevant to your query, Tumblr uses the tags chosen by the blogger. So in your content, you don’t need to focus as much on including keywords as you normally would to draw search engine traffic. Instead, simply choose around 10 tags to explain and categorize your content so that people searching for those topics on Tumblr will be led to your digital blog.
Don’t forget to network.
Just like any other social media platform, Tumblr is a community. Follow other users. Like and share their content. Draw in your connections and friends from other social media platforms to widen your circle even further. The more people you are connected to, the bigger the audience for your marketing content will be.