How To Use Instagram Collab Post To Increase Reach?
Why Collab is a popular feature?
Collab is a relatively new way to co-author Feed posts and Reels. These days, discover-ability can be hard to track, and more than ever, users are using the app for quick bursts of entertainment. People over the age of 25 spend more than 32 minutes a day on Instagram, prioritizing video marketing content.
Both image posts and video posts have access to the Collab feature. However, the majority of the successful Collabs out there are mainly in video format as they tap into short-form video content and its popularity.
Why are Collabs so popular? Essentially, it’s a great way to amplify reach. When collaborating on a post, both names will appear on the header. The post will be shared with both sets of followers and will live on both profile grids.
Benefits of Using Instagram Collabs
Reaching a New Audience
Since an Instagram Collab post shows up on both of your profiles, it allows you to get your digital content in front of the other user’s audience. This means you can easily reach a new audience and introduce them to your brand or your creator marketing account.
Boosting Engagement
In addition to showing up on both your profiles, an Instagram Collab post also collects the engagement from both your communities. That means the likes, views, and comments collected from the other user’s profile get counted toward the total engagement rate for the digital post.
Increasing Sales
Instagram also allows you to collaborate on shoppable posts. That means more people will get to see your products and easily buy them from your Instagram Store. This significantly improves the chances of driving sales.
Tips for making Instagram Collab posts
Collaborate with influencers and content creators
Collabs posts are a great way to coordinate your brand’s Instagram presence with the influencers promoting you.
The share of social media marketers using influencer marketing has been rising steadily since 2019. Instagram Collab posts help highlight this important part of your marketing activities.
Create Instagram Collab posts with other brands
Collaborations between brands are a natural fit for Instagram Collab posts.
Group promotions let two brands pool their resources. This way they have a greater reach than any individual marketing push.
Send shouts-out for user-created content
User-generated content is already an important part of social marketing. Collabs takes the advantages it brings to another level.
Earning your audience’s trust is critical for successful social marketing. And the appearance of authenticity that posting user-created content creates is an effective way of getting that trust.
Tag contest winners with Collabs posts
Turn user engagement into content by highlighting Instagram contest winners in your Feed.
Show that real people are winning your contests and encourage engagement. Tag contest winners in a Collabs post to connect with the people who want your product.
Keep Collabs targeted
Each Collab post can only have one other collaborator. They also have to be manually approved by the other party. This makes the feature best for close, intimate collaborations.
If you’re looking to get large numbers of people involved in a single post, it’s best to use a feature like user tags or hashtags.