Should You Outsource Your Social Media Marketing?

Outsource Your Social Media

It’s time to outsource your social media when you’re unable to meet your business’s goals within your available time. Many CEOs find themselves wanting to explore social media and the potential benefits it can offer. But oftentimes, their jobs come with enough responsibilities, and they don’t have time to manage so many social platforms. Social media can be a powerful tool for businesses big and small, so if you can’t find the time to create digital content, maintain an online presence and be active online, you should consider outsourcing your social media.

How does outsourced social media work?

Outsourcing your social media doesn’t mean giving up control over your company’s social media accounts.

When you outsource social media, you hire someone else or a digital social media marketing agency to do what you would normally pay an employee to do.

You still set the direction and goals for your social media campaign, but you trust they will execute those plans.

This way, you focus on other aspects of your business, like growing your customer base. Or having your team focus on what your team does best, like sales and product development.

When should you outsource your social media?

You don’t have the time to commit to a social media campaign

Social media marketing is a time commitment. In order to see results, your business needs to allocate enough time for several tasks, including customer engagement, research, content creation, and performance analysis.

Without all of these steps, your social media marketing can fall flat, and the time you put in can easily be wasted.

How much time you spend marketing your business on social media is dependent on how many marketing platforms you are marketing on and how you choose to market on them.

It’s weighing down your employees

How do you handle your company’s social media? Do you have it rationed to different employees that are already busy?

If the answer is yes, outsourcing is a great option.

Assigning digital social media marketing to numerous employees as “side work” won’t get you the best results. Mostly because it is just a side job. This could also mean that your employees that are already working on other tasks aren’t dedicating as much time into their social channels as they should be in order to generate results.

Social media marketing isn’t a priority

If you want the most from your social media marketing, it should be a priority for your business.

You should aim to post on nearly all of your social media accounts daily. And if that isn’t a part of your current schedule, social media might not be high enough on your priority list.

There is also an art to what time of day you post on social media. If you don’t have a clear strategy, it’s likely that you aren’t posting at optimal times for engagement – and rather at the optimal time for your schedule.

You aren’t getting the results you want

If you’re simply not getting the results you desire from your current social media marketing, it might be because you’re spread too thin.

In order to attract new customers for your business, you should give your social media marketing strategy the same amount of attention that you give to all your other marketing channels. Simply having social media profiles on different channels isn’t enough to generate results.

What should you consider when you outsource your social media efforts?

Small Businesses

For small businesses, outsourcing social media can be a smart move.

You’ll still retain complete control over your brand, but you won’t have to spend as much time and energy on managing your social media channels.

This makes sense for smaller businesses that don’t have the same level of marketing needs as larger corporations.

Medium-Size Companies

For medium-sized companies, outsourcing social media management is also a good idea. For example, if your company has over 50 employees and spends $10,000 per month on advertising, you should seriously consider outsourcing your social media.

Large Corporations

Outsourcing isn’t always a viable option for large corporations. If you’re spending thousands of dollars every month on social media advertising, then you probably need an internal team to manage your accounts.