Easy Ways To Split Test Your Facebook Ads

Facebook Ads:

Facebook ads are every marketer’s wildest fantasy come true. No other social media platform owns as much data on their users as Facebook does.

You can target users based on their age, gender, location, work, interests, political and religious beliefs, music taste, favorite books — you name it.

This allows you to narrow down the audience you want to target, so you don’t waste your marketing budget on reaching people who aren’t interested.

HOW TO SPLIT TEST FACEBOOK ADS

Split Testing Ad Imageries

Images make up about 70-90% of all Facebook ads. They are engaging and capture more of the visitors’ attention. However, they vary in nature and efficacy.
The most ideal way to split test your images on Facebook ads is by reviewing the clicks, comments, likes, and shares – remember, the numbers do not matter as much as the reviews themselves. It is also advisable to source high-quality images from respectable sites such as Stock Images. However, if you choose to use your own custom-made images, then make sure that they at least meet the standards on Stock Images.

Split Testing the Target Audience

Facebook has algorithms that allow you to target audiences based on factors such as age, location, gender, behaviors, and interests, among others. This has proven effective. That said, it is also prudent to target a broad audience as you can get many leads from audiences that seem unlikely.
So, how do you know whether your audience is getting the message and acting on it? Facebook has the answers! Audience engagement can be measured using the Facebook relevancy score metric. This feature is available on the Facebook Ads Manager page. It enables you to determine your digital audience’s interests, thus allowing you to customize and improve your ads.

Split Testing Ad copies

Ad copies come next to images when it comes to Facebook ad copies. Again, the efficacy of any Facebook ad copy depends on how it is crafted in addition to other factors such as your target audience. And, just like images, the best way to split test your Facebook ad copies is by reviewing the reactions, likes, shares, clicks, and comments generated.

Split Testing Advert Types

Thanks to Facebook’s flexibility, advertisers have hundreds of ad types to choose from. Each type of ad has its benefits and shortcomings, and the type you choose should be determined by your business. As well as other factors such as the target audience.
Again, the ideal way to split test your advert types is by reviewing the comments generated as well as the number of clicks, shares, and likes. It is also advisable to try different types of ads so as to determine the ideal type for your digital business. Seasoned marketers also recommend that you include images in all types of Facebook ads – remember, images are king when it comes to Facebook ads just like content is king when it comes to blogging.

Split Testing Call-to-Action Prompts

Call-to-action prompts are the anchor to all Facebook ads regardless of the type, the target audience, and many other factors. CTAs get visitors to do what every Facebook ad marketer wants. To take action and shop or, at the very least, visit the website being marketed.
The efficacy of CTAs is difficult to measure when compared to other split tests on this list. The only way to test the effectiveness of your CTAs is by reviewing your ads’ conversion rates.

Setting Up Open Loop Ads

It’s not enough to just write an ad copy – interaction is necessary if you want to engage your audience. The best way you can use to engage your audience is by asking questions. This essentially opens up a loop in your Facebook ads so that your audience can engage. Questions, like ad copies, should be short and straight to the point. They should also target a specific audience for greater conversion rates.