Boost Traffic with SEO for Product Descriptions

What are Product Descriptions?

A product description is a block of text displayed on a product page that explains what your digital product is and why visitors ought to buy it.

Product descriptions have two purposes: to explain features and to prompt potential customers to buy.

The second area is where most copywriters go astray. While the technical aspects of an item are important, it’s equally crucial to use product descriptions as an opportunity to persuade visitors.

Why are Product Descriptions Important For SEO?

Studies show that 2.14 billion people worldwide were expected to purchase online in 2021. Moreover, 53% of millennials buy mostly online. As you can understand, with so many people shopping online, making good product descriptions has become critical to the survival of your digital business.

How to write an SEO- Friendly Product Description?

Keep things simple and scannable

When writing product descriptions, don’t overcomplicate things. You don’t want to drive readers away because there’s too much information for them to process at once. Keep your marketing product descriptions short, succinct, and scannable.

Provide information

Keep your descriptions informative and make sure every sentence or bullet point provides beneficial marketing information about the product. When your product descriptions are genuinely helpful, users will respond positively. Google will then recognize that behavior and rank you higher.

Highlight benefits, not features

One of the best ways to sell your products is to focus your product descriptions on the benefits of the products, not their features. The difference between benefits and features is in some ways a subtle one, but it’s also very important to be aware of. Essentially, features are impersonal descriptors of a product, while benefits are the ways those features can help users.

 Integrate keywords strategically

Keywords are essential for product description SEO since they are how Google ranks you in search engines. Whenever you write a product description, you should start out by brainstorming some basic keywords associated with the product. From there, you can build out your list with related keywords.

The next step is to integrate those keywords into your description.

Know your audience

When you’re writing  descriptions, you’re not just writing for algorithms. You’re writing to real people, and for your product pages to do you any good, you need to have a sense of your target audience. Before you begin working on your product pages, have a detailed idea of who makes up your audience.

You should be able to classify your target audience based on:

• Age
• Demographics
• Location
• Socio-economic class

Knowing these things will tell you how to write. On top of your audience helping to determine the appropriate style of your writing — casual, formal, or otherwise — they can also be key to the content of your writing.

Incorporate multimedia

Online descriptions are important in part because they give Google content to read and rank. That being said, your product image is just as significant as your description, and the best product pages will have a blend of text and images.

Be sure to compress any images you use, so your pages will load faster, and give them alt tags — short, descriptive blurbs that boost SEO — so they can still contribute to your rankings.

Include a call to action (CTA)

Finally, each of your descriptions should feature a call to action (CTA). Without a CTA, it’s unlikely that your page will produce conversions — and you should provide many of them! The following constitutes as a CTA:

• Phone number
• Contact form
• “Buy now” button
• “Learn more” button

However, on a product page, the main goal is to get users to convert, so using a button that encourages users to purchase will be the most effective at moving users through the funnel.