Podcast SEO: How to Make Your Podcast Rank?
What is Podcast SEO? Podcast SEO is the strategy of optimizing your podcasts to boost their visibility on search engine results pages (SERPs). The goal is to increase the chances of potential listeners finding your shows through search traffic. Businesses will have a podcast channel and use that format to: Explain critical information to audiences. Interview industry experts. Explore different topics related to the business. 9 Tips to Optimize Podcasts for SEO Search topics for the podcast that can generate traffic Before you start a podcast, search for the current trends. If you already have a topic in mind, search for the related digital keywords.
Franchise Marketing: Why is it Important?
What is Franchise Marketing? Franchise marketing is any form of activity that you engage in that actively grows your business. This may include anything from digital marketing to public relations. The goal of franchise marketing is to increase brand awareness and drive revenue among your franchisees. Basically, franchise marketing can be broken into two separate sections: Operational Franchise Marketing This is the marketing activity that you and your franchisees do in an effort to acquire new customers and attain them. Some examples include: Search engine optimization (SEO) Email marketing Social media digital marketing PPC advertising Franchise Development Marketing This is the marketing activity that you (the franchisor) perform in an
How to Get a Google Knowledge Panel?
What is a Google Knowledge Panel? A Google Knowledge Panel is an information box that shows up on the right side of your screen when you search for entitles like people, organizations, places, animals, and so on. According to Google, they pull content for these knowledge boxes from: Authoritative open web sources such as Wikipedia pages. Authentic data sources that Google partners for specific info, for example, info on music and movies. For authoritative sources, Google also allows them to provide direct feedback on the marketing content shown in the knowledge panel. Therefore, some of the information that you see might also come
Benefits of Online Advertising and Google Ads
Online advertising allows you to show your ads to the people who are likely to be interested in your products and marketing services, while filtering out folks who aren't. And you can track whether those people clicked your ads. Online advertising also gives you the opportunity to reach potential customers as they use multiple devices — desktops, laptops, tablets, and smartphones. What are Google Ads? Ever seen a result tagged as ‘Ad’ when you search for something on Google? Well, that’s Google Ads doing what it does best. Google Ads lets businesses pay to highlight their website. Based on the keywords they bid