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September 2022

Why Your Website Speed Matters Your website speed matters because it is the first impression you get to make with your customers. It is your main online presence—the front door to your digital storefront. It should be easy to navigate, quick to load, and boast an easy and intuitive user experience (UX). Website loading speed helps determine if you’ll even get a second of their time. Miss this, and you miss more than just a sale—you’ve made an impression and not a good one. Website load speed is so important because humans (and bots) will leave a page almost immediately if it

Google Discovery Ads Google Discovery ads are visually rich ads that appear on the YouTube app, the Google app, and the Gmail app. They can display as a single image or a carousel of images, helping advertisers get products and services discovered by potential audiences. This ad type leverages machine learning to better focus on a user’s intent, helping Google serve your ad at the best moment based on user signals. What are the Benefits of Google Discovery Ads? Visually Compelling Advertising According to Google, 76 percent of consumers love making surprise discoveries when they’re shopping or browsing. Google Discovery Ads are visually appealing, highly engaging ads that

What are Toxic Backlinks? Toxic backlinks are links that don’t come from high-quality, trusted authority sites. As a result, they can and will hurt your SEO if there are enough of them, so it’s essential to know how to spot them and understand what to do if you find you have them. All modern website owners understand how important backlinks are. They also know that you want a lot of them if you’re serious about your SEO efforts. Unfortunately, that means most people adopt a “more is more” approach to collecting backlinks. However, good backlink building isn’t about scoring as many links as possible. It’s about earning high-quality,

Graphic Design Trends Graphic design trends across social media channels are seeing a departure from the subdued, monochromatic, minimalist, and muted aesthetics. Instead, designers and marketers are moving towards festive, bright, and saturated colors and a collective emphasis on the unconventional – font pairings, color palettes, and layout. There are various graphic design principles to bear in mind with your social media marketing campaigns, such as: Using brand colors consistently: Remember, social media is a visual representation of your brand and is just as impactful as other mediums, such as your website. So, keep your brand’s color scheme consistent across platforms. Choose fonts

What is web development? A web development job is to create digital websites. While their primary role is to ensure the website is visually appealing and easy to navigate. Many web developers are also responsible for the website’s performance and capacity. Types of web developers Web developers usually fall under one of three categories: back-end developers, front-end developers, and full-stack developers. Some web developers also work as webmasters. Let’s take a closer look at each of these roles.   Back-end web developers create the website’s structure, write code, and verify the code works. Their responsibilities also may include managing access points for others who need