Instagram Marketing For Restaurants

Instagram, with about 2 billion users, is a free social media app. It used to post free photos and videos. Not only for personal uses, Instagram also adopted by business companies. Thus, Instagram is considered now one of the main strategy used in digital marketing by marketers to reach more people and customers. However, some people ask if Instagram can be used for small business, such as restaurants. Lately, Instagram marketing considered as the best channel for promoting a restaurant and reach new people.

Have you a restaurant and you want to run an Instagram account to engage with your clients? Here’s some effective tips of using Instagram Marketing for restaurants.

Specify Your Goals

Goals are the first thing you have to think about. They give you the point to start, the directions, the purpose and the vision. By setting unique and measurable goals, you can determine what to present in your restaurants, what kind of posts are relatable to your goals. Also, determine a time frame is important, especially when you want to do some offers and sales. This time frame depends on your restaurant’s engagement and location.

Encourage Customers To Follow Your Account

You can easily encourage people to follow you. For example, in your restaurant you can create a sense of community with your customers, engage them to follow your account. You can put your account’s link via a cam code on the menu. Also, you can encourage them to share photos of your food on Instagram, and mention you in their posts. Don’t forget to specify an attractive corner in your restaurant that encourage visitors to take photos.

Here’s some effective way to engage loyalty with customers and give them value:

• Comment on posts your restaurant is tagged in.
• Share your guest’s Instagram stories with a Welcome message.
• Get a pro photographer to take pictures of your customers feeling happy about your food. Ask them if you can post their photos on your Instagram.
• Encourage Instagram followers to visit your restaurants and have a special offer.

Post Attractive Posts

For restaurants, Instagram content has 2 big benefits. Firstly, an attractive content will help your restaurants to expand and reach more followers while satisfying existing followers.Secondly, your content is important to encourage followers to engage with your restaurants. Thus, Instagram content must be attractive to improve your restaurant.

How can you attract people to your Instagram posts?

Many ways can help you:

Remember, you don’t need to be a professional photographer to post Instagram photos for your restaurants. Thus, follow the tips below to make your instagram posts more attractive:

• 1- Adjust your phone’s camera settings including frames, filters, portrait mode, etc..
• 2-Tap on the food photo, focus on it
• 3-Get your lighting right. Lighting is important to show how delicious is your food.
• 4-Play with angles. It is a powerful technique for impacting the way people say your post.
• 5-Use complementary colors. This increase followers’ attention and their non stop browsing your restaurant Instagram.
• 6-Use white space or background. It guide the viewer’s eyes to focus on the food. Don’t use it too much, it will distract and get your followers bored.
• 7-Include creative reels. Reels are important short videos that help you reach more and more followers. Don’t hesitate to use it.

Collaborate With Food Bloggers And Influencers

Everything just works when you find a perfect influencers to collaborate with. Food bloggers highly increase your restaurant investment and your restaurant Instagram. Thus, when consumers see that their favorite influencer engage your restaurant and have a positive feedback, they will appreciate the experience and get encourage to visit your restaurant.

Also, you can encourage followers with giveaway events. You can offer an invitation to your restaurant as giveaway event hosted by influencers and bloggers.