On-Page SEO: Uses and Elements

Did you ever hear of SEO? What does it means and how many types are there?

Well, to start, SEO stands for Search Engine Optimization, a process used in several fields, especially in digital marketing. SEO is nowadays a huge and massive help in the marketing field. To reach more customers, improve business, increase marketing and get competitive with others business companies. However, when it comes to generating revenue, capturing customers, securing funding, or converting leads, there is constant competition between two different parties. Thus, business companies have to perform their website and more efforts to get a level up. To achieve this mission, marketers use SEO with its different types. Also, in addition to the competition, SEO gives business marketing growing loyalty. Whenever customers and clients do a search on Google to find the needs and services they want, SEO helps them to easily find your company and your marketing. Thus, once a customer starts choosing you over other options on the market, he will continue to choose you again and again. Finally, you will end up with great investments and awesome returns for your company and your business.

Successful marketers adopt search engine optimization as an important tool with its many benefits for their company. In this article, we will show you 2 different types of search engine optimization: “On-Page SEO and Off-Page SEO”.

On-Page SEO and Off-Page SEO are both two important basics of Search Engine Optimization which help in ranking your website.

On-Page SEO

First of all, On-site SEO, also known as, refers it is the practice of optimizing both the content and HTML source code of a page. These elements improve ranking and user experience.

Search Engine Optimization for On-Site factors includes:

HTML Tags

For a high SEO, On-Page must include HTML tags. HTML stands for Hypertext Markup Language. Thus, HTML tags refer to keywords present on the web page that define the language of your web and how it must format and display the contents.

HTML tags must include the basics:

• Title Tag: to show the browser’s title bar.
• Head Tag: to describe the blog or the document or heading
• Body Tag: to insert your web page’s content.
• Paragraph Tag: to define a paragraph on a web page.
• Heading Tag: to define the heading of the HTML document.
• Formatting Tags:
  • Emphasis tags
  • Bold tags
  • Italic tags
  • Underline tags
• List Tag: to enter the contents in the listed order.
• Link Tag: to tag links one page to another page.
• Image Tag: to add an image in the HTML document, with its source and title.
• Table Tag: to create a table in the HTML document.

Titles and Headlines

Two principal elements of the HTML in your document. These two elements are essential to have a high ranking in SEO.

Title is the first content that attracts the user. The title provides the first impression of your webpage content on the search result. It is essentially prominent for SEO when it includes a keyword used by the search engine when using Google.

On the other hand, Headlines is the heading of the webpage, visible after the user visits your page to have more information and to read the article. It tells him what to expect on that page and it encourages him to read the full-page content. Thus, headlines help the search engine easily understand the structure of your website’s content.

Meta Description

What elements can help you to attract search engines more than Meta Descriptions?

It is an element of HTML, that provides a brief summary of a web page. A meta description is a promise you wrote to searchers. It encourages them to visit your blog and read it to find the information they need.

It must contain keywords to help find the document.