Yvan Tufenkjian – Social Media Campaign

About Yvan Tufenkjian

A fine jeweler, Yvan Tufenkjian’s passion to bring avant-grarde masterpieces to life is bounded by his personal vision and own ideas. He knows and understands that jewels and gemstones are meant to be kept in tradition, but are not restricted to it. Instead, revolutionary design and intricate craftsmanship embody his creations, with each jewel meticulously handled and carefully crafted to reflect the crossroads of Eastern and Western cultures.

The Objective

Build brand awareness and differentiation.

The Solution

Plan and implement Instagram campaigns targeting potential buyers in GCC emphasizing on the jewels wore by the diva Haifa Wehbe while launching her new album.

The Results