Digital Marketing has become more famous after involvement of latest technologies in businesses. In fact, it has completely changed the old marketing methods. In addition, it compelled marketers to stay connected with their buyers via internet. Consequently, the marketers must consider  advantages and disadvantages of digital marketing to plan the best marketing. Why? Due to high efficiency and effectiveness. Digital Marketing has recognized by all business entities. And now it is growing faster with every passing day. Soon, it will become easier for small businesses. So digital marketing has become a crucial need of small as well as large scale businesses